Kaltura, announced the release of its Advanced Advertising solution, which leverages the company’s partnership and technology integrations with Yospace, a leading dynamic ad insertion provider and SpotX, the global video advertising and monetization platform.
Kaltura’s Advanced Advertising solution provides a modular and scalable way for customers to add frame-accurate, telco-grade advertising flows into their service for both live, VOD, and time-shifted viewing. The new end-to-end solution also includes detailed ad reporting for customers to track their results and adjust their programs accordingly, resulting in a seamless transition between content and ads, higher CPMs and increased ARPU for customers.
Advanced advertising solution
Senior Vice President of Marketing and Product, Media and Telecom, at Kaltura, Gideon Gilboa said that in today’s Cloud TV era, there are various ways for customers to monetize their content and services, however at the end of the day, advertising remains the bread and butter of this industry, therefore they put a direct focus on providing next-generation advertising solutions to their customers. They are delighted to team with the industry’s leading experts in video advertising to provide their customers with best-of-breed cutting-edge advertising services.
“Seamless, TV-like stitching combined with more relevant advertising leads to increased viewer engagement, higher view-through rates and, as a result, a higher CPM. I’m delighted that Kaltura has recognized the specialist nature of server-side ad insertion and have chosen to partner with us. The combination of the Kaltura TV Platform together with our SSAI is a winning solution for customers to deliver addressable TV viewing experiences that increase revenue.” said, Tim Sewell, CEO at Yospace.
Senior Vice President of SpotX, Allen Klosowski said that their ad decisioning engine powers many millions of ad insertions per day. Integrating with robust platforms like Kaltura helps ensure that they are serving today’s consumers with the most relevant ads, at the right time. Addressable TV with the right ads in the right context is a win-win for everyone.