Over the years, franchise businesses have undergone significant changes. Initially, most of the businesses relied on traditional business strategies such as word of mouth, business leaf, etc. With technological advancements and constantly upgrading trends, businesses adapted to more updated approaches.
Likewise, Veronica’s Insurance Franchise was incepted 25 years ago adhering to conventional business strategies. Over time, it developed new and effective approaches and became a leading broker in the Hispanic insurance industry, with the latest sustainable, profitable, and adaptable market tendencies.
Veronica’s Insurance Franchise embarked on its business journey by leveraging contemporary market strategies like talking to people outside offices, leaving brochures at doors, and making calls to various clients. Over a span of more than 25 years, Veronica’s Insurance has executed massive changes in its business strategies. The company started with establishing itself as a brand and has now flourished as a franchise leader. Being part of the industry for more than two decades, it has developed long-lasting relationships with its carriers and innovated its services and products. The company has even accomplished its goal of generating employment for more than 200 families.
Operating Under Dynamic Leadership
The role of the leader is of utmost importance, particularly, in the franchise business. Veronica Gallardo (CEO of Veronica’s Insurance Franchise) is at the helm of the company. She has been an integral part of the company’s growth over the years. Talking about the advantages of franchising, she quotes, “I think that what makes the franchise business so good for both parties is that it allows others to open their own businesses, and be successful in a shorter time than when they decide to open a business on their own.”
By associating with an already established brand, franchisees get access to years of experience, specialized marketing, and an already established client base. These factors contribute to making the franchise a success. As a leader, Veronica has been successful in growing the company one franchise at a time. Her efforts and expertise are highly renowned in the industry and she has been recognized with numerous awards over the years such as the Inland Empire Women’s Gathering Recognition, Keys to the City of Lynwood, and many more.
Experience is one of the most important assets that the franchisees can rely on and thus Veronica advises that one should not be afraid to share their experiences with the franchises. By sharing experiences, the franchisor can mitigate the errors and risk for the franchises and assist them in attaining success sooner.
Beneficial Opportunities for Franchisees
Veronica believes that an individual’s success is determined by the success of its franchise. As a result, Veronica’s Insurance highly invests in training and coaching the franchisees. This approach ensures mutual success. The franchisees are assisted throughout the process—right from finding the right locations that ensure high benefits to intelligent marketing training. Apart from this as franchisees, one gets direct access to the best insurance carriers in the market, which enables them to offer the clients with best prices and most benefits. Furthermore, franchisees get to be a part of a recession-proof industry with a fast-growing market.
Veronica’s Insurances offers a team of 100+ customer service agents to support the franchise through the sale process. The team is fluent in English, Spanish and recently has added deaf-mute language too. Keeping aligned with the trends, Veronica’s Insurance is constantly upgrading the technologies. Technical innovation is always at par and the team is continually seeking ways to improve the internal processes and speed up the service for its clients and franchisees.
Prospering Amidst the Crisis
Technology has proved to be a helping hand for businesses worldwide. Despite the chronic effects of the pandemic, the companies who swiftly adapted to virtual business experienced less damage. Being a recession-proof industry, Veronica’s Insurance did not encounter major challenges. Instead, the team sought the pandemic as an opportunity to innovate and improve itself for its clients. Understanding their essential role amid the crisis, the team strived to minimize the effects of a pandemic on the consumers. The company reinvented its approach with clients to access their auto insurance, along with other services by making them faster and affordable. Unlike other companies, Veronica’s Insurance Franchise maintained and even lowered its prices owing to its excellent relationships with its clients.
While many businesses were under temporary halt, Veronica’s Insurance remained operational throughout the crisis. It prioritized employee safety and adhered to strict sanitation standards and invested in protective infrastructure for its clients and staff. The team was successful in expanding the business to more offices and welcomed new franchises in Florida, Colorado, and San Jose California. As aforementioned, the mission is to help entrepreneurs to establish their businesses successfully. With the help of its franchise, Veronica’s Insurance is helping entrepreneurs to establish their businesses successfully. Amid the crisis, it was able to provide security to both its current customers as well as its future franchisees.
Inculcating New Changes
Recently, the company was ranked as the #1 Insurance category within the Top 500 new Franchises of 2020. Veronica’s Insurance is also a member of the International Franchise Association. Over the years, it has developed new ways to communicate effectively, resolve problems faster, and offer better services and solutions for its customers. These include 24/7 assistance, bots, the company’s in-house call center, instant messaging service, quotes in under five minutes, and much more.
Veronica’s Insurance is expanding its networking to other locations by inaugurating ten new offices in Florida in the next few months. It has already established its offices in two different locations after receiving incredible responses. The year 2021 is bringing a promising future for the company.
Read full issue: The 20 Fastest-Growing Franchise Companies 2021
