HERE teams up with Amazon Alexa to bring voice navigation in cars

HERE teams up with Amazon Alexa to bring voice navigation in cars

Now Alexa voice assistance can be seen in cars navigation system.

HERE Technologies announced a new collaboration with Amazon. The combination of the voice-first interactions through Alexa with a leading in car navigation solution makes it easy for automakers to deliver an intuitive, voice-first experience for users inside and outside the car.

Leveraging the Alexa Auto tools and APIs, HERE has built a true voice-first car navigation experience that keeps users focused on the road while enabling Alexa to deliver personalized guidance when and where it’s needed most.

Amazon utilizes high-quality location services from HERE to power Alexa’s location awareness, providing important location data with context and insights to help users estimate time to work or the nearest cafe.

Additional functionality will also be provided

Moving forward, Amazon and HERE will also explore opportunities to provide additional functionality to automakers and their customers. By integrating Alexa Auto with services created on the HERE Open Location Platform (OLP).

For example, Alexa would be able to answer questions in a more conversational, contextual manner. A driver could ask, “Alexa, where do I turn?” and Alexa would respond with, “turn directly after the [designated building].”

“The in-vehicle user experience is rapidly changing, and automakers today have the opportunity to deliver the next generation of services that maximize the vehicle’s utility as the ultimate connected device and providing consumers with the user experience they expect,” said Edzard Overbeek, CEO of HERE Technologies. “Our work with Amazon will drive a truly differentiated and delightful user experience, from the home to the car, to where you want to go, and what you need to know.”

VP of Alexa Auto Amazon, Ned Curic said, “We’re thrilled to be working with HERE to integrate Alexa with its in-vehicle navigation software. Because Alexa is integrated directly into the experience, automakers using HERE Navigation On-Demand can easily provide customers with an intuitive, voice-first experience in the car, and provide richer, more useful voice interactions at home and on the go.”