E-Commerce Shopping Experience

How Virtual Reality (VR) Is Enhancing E-Commerce Shopping Experience

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The eCommerce industry is going through a lot of disruption. Every day, innovations increase the prospects of businesses that have eCommerce stores. One of the technologies that are impacting eCommerce powerfully is virtual reality. It is enabling the industry to leave its traditional approach and facilitate smoother customer experiences. With a stable internet such as Spectrum internet, you can easily integrate VR with your eCommerce store. The best part with the Spectrum is that in case of Spectrum Internet Outage, they can easily resolve your problem and you can enjoy what you were doing. Doing so will help you get more clients, make more profits, and convert more leads. This is because VR will help customers in buying easily and even trying products online.

About VR

Virtual Reality is a technology that helps immerse users in a virtual environment. All they have to do is wear a VR gadget which is usually a headgear. After mounting this device on the head and connecting it to a smartphone or computer, one can become part of a virtual scene. They can even interact with the objects. VR has a lot of applications in the gaming industry. There are many VR-based games available for many different gaming consoles. Users can interact with 3D objects and lifelike situations. 

The technology is also being used extensively in medical science, law enforcement agencies, and emergency departments. In medical science, teachers can supervise students during virtual surgeries and help them become more skilled. This can allow them to handle real situations more professionally. Emergency respondents such as firefighters can wear a VR device and tackle a difficult situation so that they can perform even better during real situations. Today, VR is seeing a greater application in the world of e-commerce. It can help users see products with the help of interactive 360-degree videos. Consumers can see them in explicit detail and this can help to facilitate purchases. The following are some of the best applications of the technology in the eCommerce industry.

Virtual Stores are a Reality 

Virtual stores are a powerful application of VR technology. Customers can interact with all the products present in your store by simply visiting your eCommerce store. They can browse through all the articles that are present in a virtual setup similar to that of a real store. VR applications also allow friends that are even geographically displaced to shop together from a virtual store. They can even have a discussion while buying a product. One of the recent technologies that facilitate such experiences is Wormhole. This platform facilitates people to do group shopping. They can create virtual avatars and have quality time together as well.

Customers Can Try Products Online

Another useful benefit of incorporating VR in your eCommerce store is by allowing customers to try the products without having to visit your store. With the help of their avatars in a virtual room, they can simply stand in front of a virtual mirror and try different clothing articles. Not only that, but they can also adjust the colors and designs of these products. Once they are happy with a particular article, all they have to do is make an online payment. The product will get delivered to their shipping address after this.

Loyal Customers Can Get Discounts

A lot of companies are using IoT to offer discounts to loyal customers. They can go to a retail store and when they are standing close to a product they buy regularly, their phone will notify them that a discount is available. Similarly, in eCommerce stores, you can use this feature too. When a person is standing close to a virtual product, they can get a notification that a special discount is available for them. This will help to make the experience very real.

Live Events Can Take Place

Using VR technology in your eCommerce, you can even conduct live events. Invite people to join you during a new product launch. Offer them special discounts to boost their interest. Like this, even during the ongoing lockdown, your brand will have the outreach that will allow you to enjoy good profits and a handsome ROI.


VR will impact eCommerce even more in the upcoming years. The technology is still quite new and its applications will increase over time.

Also Read: Tips for Improving Cloud Computing Security



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