Qualtrics: Supporting Businesses to Master the Art of Customer Experience Management

With the advancements in technology, modern customers are well-informed about the available options in the market. In the hour when customer expectations are touching the skies, the business world has become a battleground where brands wrestle to win the customers. Be it a new entrant or an established business giant, every organization is being driven by customers. As a result, to survive, grow, and succeed in their fields, it has become crucial for businesses to have a customer-centric approach. Moreover, today, knowing the unsaid rules of customer-driven business economy, every organization is taking part in Customer Experience Management (CX), which is the new brand imperative. Incepted in 2002, with a mission to close the experience gaps, Qualtrics is supporting business entities for CX in a more effective, efficient, and convenient way. Remarkably, Qualtrics Experience Management (XM) is the only software platform that helps brands continually assess the quality of their four core experiences—customers, employees, products, and brands. With Qualtrics XM, organizations can be at every meaningful touch point, for every experience, and predict the changes to resonate most with stakeholders.........

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