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Vendasta: Ace Platform For Selling Digital Solutions To Local Businesses

It was a frozen Canadian prairie winter night in 2008. Seven unemployed software executives were huddled in a suburban living room drinking cocoa and trying to figure out what to do next. They’d simultaneously quit their jobs, and were brainstorming the next disruption. Nearly a decade earlier, they had started Point2 Technologies, which created Caterpillar’s global used equipment trading system, CatUsed.com. Early in that business journey they realized that the same type of system would work in real estate. This led to the launch of Point2 Agent, a real estate marketing platform, and Point2 National Listing Service (NLS), which syndicated listings to major real estate search sites. By 2007, Point2 NLS was used by 165,000 agents in 84 countries.......

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