Founded and based on a philosophy and vision of ‘Beloved Idea, Beloved Company’, INNORED is a full service digital marketing agency, providing comprehensive services from front end consulting, complete with strong content, data and technology driven creative strategy and production, through project implementation. Based out of Seoul, Korea, INNORED has been in the business for over a decade now, and still prides itself in continuing on as a ‘new and young’ company, in innovating and custom tailoring to the ever advancing and transforming requirements of its clients in partnership.
The top five long standing clients of INNORED include The North Face, MARS (Snickers, M&Ms, Twix, Cesar, Etc.), Johnson & Johnson (Tylenol, Listerine, Nizoral, Etc.), Amore Pacific, and, more recently, Airbnb.
Moving forward, INNORED will effort to bring closer together its creative/content and data/media offerings more succinctly and comprehensively, in having respective teams work more closely together to learn and understand each other with increased intensity.
INNORED was established eleven years ago by Hyunwoo Park, its founder and current CEO, who has managed the company with a focus on and also cultivating a culture on developing and strengthening the collective skill sets and capabilities of its people, as well as on improving the well being of its people and clients.
As an explicit commitment to the employees, their families, clients and consumers, INNORED works and partners exclusively with clients and products that have positive bearing and impact on society as a whole via the context and content produced and the clients and people involved.
Google Solution Partnership
As a certified Google partner, INNORED has developed a video advertising optimization platform, combining Google API and data aggregated from its proprietary campaigns, which is geared towards maximizing efficiency via algorithms that are customized to the characteristic requirements of its client brands being attended. The solution oversees and monitors each campaign on a real time basis and provide alerts via its Alert Notice System for relevance and urgency, and serves essentially as the sole operational check system for YouTube video content in market, by providing dynamic and diverse analytics.
INNORED ultimately aims to communicate the intended message and content of each of its clients to precise audiences, targeted for efficiency and effectiveness. Google solutions are widely utilized to improve and sustain optimal performance of business operations, while widening their overall spectrum. As INNORED increasingly couples and partners with Google, their goal is to further develop its content and technology based offerings toward establishing a national technology partnership together via Google Solutions.
List of Innovative Solutions & Apps
- Inno Tracker: Log analytics program that analyzes information from entry, through the funnel and device by embedding codes in the website and blog.
- Viral Impact: Provides real time video analytics and facilitates to increase short term viewership via Earned Media as the exclusive YouTube linked video network solution in
- Innolink: Proprietary, short form URL service that provides sophisticated statistics such as quantifying clicks and qualifying sources as well as URL
- Inno Font: Provides free font information made commercially available in the enterprise and paid font license information that users maintain inhouse.
- Red Pocket: ‘Late Day’ usage app, allowing employees to start working certain days late during the year, as part of ‘corporate culture’.
Driving Factors for Continued Success of INNORED
INNORED’s ‘team work and play’ is the key element and engine that drives the company’s creative capacity and productivity. Corporate focus is less on the individual idea and more about their collective ideation and development. From start to finish, the employees processes very much within a team culture and environment. All INNORED projects are credited “BY ALL INNORED ASSOCIATES”.
Awards & Accolades
- 2018 / ADFEST
- 2018 / New York Festivals
- 2017 / Korea Advertising Grand Prix
- 2017 / Google Premier Partner Award for Video Innovation Award in South Korea – 1st in Korea and APAC
- 2017 / Busan International Advertising Festival
- Google’s “2014 year favorite YouTube commercials”