Tata Tele Business Services

Tata Tele Business Services Unveils ‘Customer Experience Platform’ (CEP) For Businesses

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CEP: Virtual Product Experiential Center, An Industry First Initiative 

New Delhi, September 22, 2021 Tata Tele Business Services (TTBS), leading enabler of digital  connectivity and collaboration solutions for Enterprises in India has introduced industry’s first  ‘Customer Experience Platform (CEP)’ enabling a complete digital experience for their enterprise. 

customers and partners. CEP is an innovative medium  to bring the product virtual self-experience closer to the  customers, at their availability and comfort. CEP will  serve as a one-stop digital guide for customers to better  experience TTBS products and make speedy and  informed decisions. 

CEP has been conceptualised and developed by  solution and product architects at TTBS and highlights  company’s commitment to bring forth world -class,  secure and intuitive digital platforms for enhanced  customer experience. CEP has received very  encouraging response from customers during beta  phase.  

∙ CEP provides seamless virtual  product experience for key product  offerings by TTBS 

∙ Enhances knowledge and  accessibility through in-built product  documents, product demo videos  and case studies 

∙ Integrated support mechanism with  Chat Bots and FAQs, along with Call to-Action buttons for easy call  connect with TTBS technical experts. 

CEP will enable the channel partners and TTBS team to easily communicate about specific product  related details to the customers. Customers will be provided secured log-in credentials to experience  the product virtually and feel how it can be beneficial to their business with product demo videos and  related industry specific case-studies. This is a user -friendly, collaborative solution built for ‘faster,  simpler, and closer’ approach for TTBS customers and partners.  

Speaking on the occasion, Mr. Joyjeet Bose, Senior Vice-President, Tata Teleservices said, “In today’s  world, “Experience before you buy” mindset is reshaping how customers purchase tech products. There  is nothing more powerful than allowing customers to see and feel how things will be better if they buy  a product. Customer Experience Portal does just that, it lets customers understand and experience how  our product or solution truly solves their business challenges. Customer Experience Portal reaffirms our customer-first ideology as it truly redefines customer experience through a highly engaging integrated  platform.”  

CEP platform is fully secure, as the credentials of the customer who experience this platform remain  confidential and login to the portal is done via OTP based MFA which ensures only the right party can  access the services. CEP also acts as a comprehensive learning platform till the time the user is not  completely acquainted or familiarized with the flow of use. On successfully experiencing the platform,  feedback is taken to share their experience which is a part of dashboard to be accessed by Channel  Partner or Sales. The whole cycle is automated to provide a seamless experience to the customer. 

“Customer Experience Portal will further improve the efficiency of our internal operations as it will  enable our solution experts to better analyse the data of customers and offer customized solutions for  them. It’s a well-tested platform for our Channel partners where they will be able to refer to a detailed  guide of different product portfolios, and technical information related to the same. Customers will be  able to securely connect with our experts through chat bots and one-tap call assistance.”, added Mr.  Joyjeet Bose.  

The entire digital mechanism runs with a comprehensive dashboard that covers features such as User  Guides, 13+ IoT, hosted & cloud-based products videos, presentations, brochures & other related  documents. In addition to this, industry specific case studies, FAQs for instant query resolution and  Live Demo for self-experience of the product. Along with that, it will be included with integrated live  chatbot and online voice support via click to call for expert support.  

Key advantages and benefits of CEP: 

∙ Higher Customer Engagement & Acquisition 

∙ Increased Customer Loyalty 

∙ Encourages digital culture (with improved collaboration) 

∙ Increased agility and improved productivity & automation 

∙ Reduced Cost of Service & enhancement in revenue 

∙ Encompassing the sales enablement tool 

∙ Reachability to mass with no boundaries to increase digital footfall 

∙ Facilitate with online subscription of services for faster conversion 

TTBS has taken several initiatives in the recent times to empower Enterprises with innovative and  reliable solutions as they move up the digital transformation curve. The company has strengthened  its portfolio of enterprise grade solutions such as Smartflo – an advanced cloud communication suite,  SmartOffice- a one-box start-up kit with voice, data, apps, storage & much more, Ultra-Lola, Smart  Internet Leased Line, collaboration solutions, IoT, document management services, SD-WAN iFLX an  intelligently flexible solution (built on Fortinet’s platform) for network optimization, and a  comprehensive suite of cyber security solutions across industries. It has also recently partnered with  Zoom Video Communications, Inc. to offer world-class unified communication solutions to  Enterprises. All these solutions appropriately address the needs arising out of a distributed and remote  working environment and enable customers to maintain business continuity in a flexible, scalable, and  secured manner. 

About Tata Teleservices  

Tata Teleservices Limited along-with its subsidiary Tata Teleservices (Maharashtra) Limited (NSE:  TTML, BSE: 532371) (Tata Teleservices) is a growing market leader in the Enterprise space. It offers a  comprehensive portfolio of voice, data and managed services to enterprises and carriers in the  country under the brand name Tata Tele Business Services (TTBS). Tata Teleservices has an extensive,  high quality and robust wireline network and offers its products and services in more than 60 cities  across India. Tata Teleservices has one of the largest enterprise focused teams in the industry with  deep customer engagement and technology orientation offering focused sales and service experience  to customers. Tata Teleservices (Maharashtra) Limited is listed on BSE and NSE in India. 

For more information, please visit: https://www.tatatelebusiness.com



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