Elavon merchants can now respond to digital shifts in how to find consumers, research, and interact with local businesses
Womply, announced that it has partnered with Elavon, a global payments provider and subsidiary of U.S. Bancorp, to launch a web-based solution that helps merchants attract, retain and engage with customers with real-time insight into their business.
Small businesses have adopted technology at an unprecedented rate, thanks in part to an expanding menu of value-added products and services offered through payment processors. According to research from Techaisle, 94 percent of small businesses now use software-as-a-service (SaaS), up from just 27 percent in 2011. With Womply, Elavon is able to go beyond traditional payment processing to help merchants grow their businesses online by providing services and business insights anytime and anywhere.
With Elavon and Womply, merchants can:
- Boost their online business reputation to attract more customers via local search. Merchants can see all their reviews in one place, automate responses, and encourage happy customers to share their feedback privately and publicly on sites like Yelp, Google, Facebook and TripAdvisor.
- Engage their customers to increase highly valuable return visits. The platform automatically creates a complete customer directory, appends contact information, and sends timely, targeted marketing campaigns to prompt repeat business.
- Monitor their business to know where they stand in relation to competitors and market trends. Merchants can see daily and historical sales trends for their business, compare against similar businesses nearby, and easily see consumer spending patterns locally.
Guy Harris, president of Elavon (North America and Global Revenue), stated, “Elavon supports merchants all over the world to stay competitive in the rapidly changing environment; much of which is driven by consumers’ behaviors and buying preferences. Today, even sole brick-and-mortar businesses need an online presence to attract, retain and engage customers. Our partnership with Womply further shows our commitment to digital commerce and will help our merchants quickly and easily adapt to changes in the marketplace.”
