We all have purchased one thing or the other from e-commerce platforms and what helps significantly in decision making is the images. With a rise in online shopping, focusing on the brand’s online representation and the product helps differentiate from the competitors.
Similarly, Amazon product photography is crucial as it makes or breaks a listing. Product images help customers visualize the product, and it goes without saying that they improve traffic and conversions.
There is a lot more to Amazon product photography than just the simple pictures you might take for other purposes. This post will discuss everything in detail so you will have appealing images that convert well. So, without further delay, let’s dive right into it.
Familiarize Yourself with Amazon’s Product Image Guidelines
First of all, sellers need to be aware of the product image guidelines to avoid listing suppression.
If you fail to follow all the rules outlined by Amazon, then the listing is at risk of being suppressed. Meaning, Amazon will hide your listing as your pictures were not acceptable according to their listing image standards.
The complete guideline is available on the company’s website, but we’ve compiled a selection of the most important aspects for your convenience.
The official product photograph requirements state:
- Acceptable formats are TIFF (.tif/.tiff), JPEG (.jpeg/.jpg), GIF (.gif) and PNG (.png)
- Pictures below 1000 pixels are unacceptable.
- The main image should be on white background, RGB 255,255,255 to be specific.
- Watermarks are prohibited.
- The full product must be visible in the images.
- The main image – the product should cover 85% of the picture size. Text and demonstrative graphics are not allowed. Additional items that are not part of the product should not be in the image.
- Texts and demonstrations are acceptable in additional images other than the main image.
The main image has slightly different rules as it is the most important one out of all. The decision to click on the listing rests on it because it is the first thing a potential customer views. Thus, it should be a perfect depiction of the product that customers would eventually receive.
Since it must be on a plain white background, things get trickier here. So regardless of whether you are hiring a professional photographer or capturing pictures yourself, make sure it is exceptional, and up to the mark with the help of the pro tips below.
What Main Images Should Look Like
Take a look at the following white background photographs. These are examples of main images done well that lead to conversions. All these images are the result of a photography process that took into account the tips we will be mentioning below.
Arrange A Seamless Backdrop
No photography session is complete without a high-quality backdrop that offers a smooth background. Arrange an excellent white roll before starting with the photography process because an uncluttered background is essential. It may seem pointless at first but a premium, non-reflective surface with an exquisite, luxury feel, establishes a flawless setting for product photography. This, in turn, gives you some appealing images that can be used to bring traffic to your listing.
Use Quality Camera and Lens
When it comes to top-quality product photography, one should never neglect professional equipment such as a camera, lens, tripods, etc. Mobile photography is experiencing a boom these days, and it is justified as mobile cameras now capture incredible pictures. Nevertheless, mobile should not be an option for Amazon sellers.
For pictures with white background, it becomes even more crucial that a good DSLR is used so you can enjoy high-resolution images that fulfill the image guidelines.
The first most important question that arises when discussing lighting is whether to use artificial or natural lighting. Some of you might be confused about the differences, so we’ll go over them briefly.
Natural light is any light that occurs naturally, for example, through the sun or the moon, while artificial light is any light made by humans. Both have their pros and cons.
Natural light is a cheap alternative if you do not have the budget to set up the studio. It is free and can offer incredible images if you know how to play around with the camera settings. However, artificial light can be increased or decreased, directed, focused, and colored easily. Meaning it gives you total control and freedom to manipulate it. It is not weather dependent, so you don’t have to wait for the perfect time of the day when everything will be smooth and according to your preference.
Artificial light is preferred for white background photography as it gives a much higher control over exposure, focus, density, etc. We advise our readers to have 2 light sources and a reflector for best results. Make sure there isn’t too much light in the background. If you go past pure white and overexpose a shot, the white will start to glow around the subject, just like if you had sun flare outdoors.
Maintain The Right Distance
Photos must be taken from a proper distance: the object should neither be too close nor too far away. Length also plays a significant role in giving an idea about the product size. Therefore, a reasonable space between the camera and product should be there. Have a look at the example below. It is captured in a way that both folded and unfolded items are clearly visible.
Ratio Of White Space
Please remember that Amazon demands that the product covers 85% of the entire image, and this should always be followed. If a product is unable to comply with it, then sellers can add different forms of the same product. For example, in the picture below, the separate compartments of the lunch box are shown.
Professional Post Processing
No product photography is complete without giving careful consideration to editing. No matter how unique your pictures are, they will always require professional editing. Use software like Adobe Photoshop and Lightroom to adjust the image’s exposure, shadows, and colors. It also helps you merge several photos in a sophisticated manner.
Images are a way of letting your customers know what they will receive once the order. The pictures should speak volumes about the quality and efficient usage of the product. Alluring images persuade customers to buy. Amazon FBA sellers find it challenging to create unique listings and differentiate them from their rivals, especially when there are many rules to follow. Doing online marketing such as SEO, PPC for your Amazon Product is also helpful with these & you can show the best part of your products.
However, take care of all the important elements mentioned in this post. Nothing can stop you from having an appealing main image that will bring a large number of clicks even on highly competitive products.