Smartrac Partners with Honk for “Future of Parking”

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Future of parking is here

Smartrac partners with HonkMobile, a technology company that is reshaping the future of parking by enabling the fastest and most convenient customer experience with the world’s first virtual parking meter, HonkTAP. Smartrac is supplying Honk with its customized ‘Block On-Metal’ NFC tags, providing best-in-class products and tapping functionality.

Ultimate parking experience

Smartrac’s high-quality NFC technology comes into play by triggering the point of payment; consumers tap their smartphone on a HonkTAP parking sign or structure that contains a secure and reliable NFC tag, which works flawlessly on metallic and other surfaces thanks to its design and form factor.

To meet all application and product requirements, Smartrac has specifically developed its Block On-Metal NFC tags to meet Honk’s needs for maximum read range and user convenience. Equipped with NXP’s SLIX2 ICs, which feature optimized tuning for on-metal surfaces, Block On-Metal NFC tags enable best-in-class tapping distances as, defined by NFC standards. To complete the ultimate Tap-to-Pay experience, Smartrac’s longtime market partner WS Packaging converted the NFC tags into customized printed stickers and labels. The finished products can be attached to a variety of surfaces and virtually anywhere in the parking area, providing a wide range of places to pay and hence maximum convenience for consumers.

Michael Back, Honk Founder & CEO stated, “HonkTAP is a game changer for the parking industry. When building out the new product, a priority for us was finding the best-in-class NFC technology partner that would meet the needs of our operators and consumers. Smartrac has stepped up with a superior product that we are thrilled to incorporate into all of our signage. There’s no question its NFC tags’ read range and form factor are top of the line and complement our technology in the launch of HonkTAP.”

Amir Mobayen, President Transponder Division and Chief Revenue Officer at Smartrac stated, “We are very proud of our partnership with Honk, and at the same time are well positioned to be the cross-industry leader when it comes to practical usage of NFC technologies. As the market demand for NFC-enabled products is growing exponentially, our uniquely designed NFC products are readily available to effectively support and help our customers to realize market innovations such as Tap-to-Pay already today. Moreover, we will continue to be fully dedicated to customer success and innovative strength with our product design, quality and time to market.”



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