Partnerize, the leading provider of partner management software for global brands, recently launched SmarterTravel’s SmarterAds program for travel publishers. Since launch, enrollment in the SmarterAds program has far exceeded expectations as many travel publishers move quickly to capitalize on this lucrative new revenue stream.
SmarterTravel’s SmarterAds program offers online travel publishers a comprehensive suite of monetization solutions designed to optimize revenue at every juncture in a traveler’s online booking journey. With an industry leading array of products, their solutions are fully customizable and easy to implement. SmarterTravel, a TripAdvisor Company, owns twelve travel brands, part of a network that reaches nearly 200 million unique visitors every month, helping them find the right trip at the right price
By choosing Partnerize to deliver and manage this program, SmarterTravel can cultivate direct relationships with travel publishers, simplifying and speeding up the process of onboarding and implementation. It also ensures that SmarterTravel and its partners gain access to real-time data and insights to understand which programs and offers are driving more bookings.
Bringing more monetization opportunities to the online travel industry
As part of the SmarterAds program, the parties are sharing visitor data in order to deliver customized messages and offers based upon where a visitor is in the path to purchase journey. The SmarterAds program leads the industry with its breadth of partner programs and models that span the consumer online travel journey. Many companies are broadening their definition of the partner channel as they forge new ways of working with other companies for mutual benefit. New models and payment structures like SmarterAds are helping accelerate this already fast-growing industry.
Eric Bosco, General Manager of SmarterTravel said that they developed the SmarterAds program to give all travel publishers efficient and effective new ways to drive revenue and monetize their traffic. Their implementation through Partnerize gives them the direct connections they want with their publisher partners, along with unprecedented insight into partner performance.
“Strategic partnership programs like SmarterAds give companies new ways to create value, especially in the competitive industry of travel. We’re excited to see SmarterTravel leverage the flexibility of our platform to optimize their program and drive growth.” said Co-founder and CEO of Partnerize, Malcolm Cowley.