Roblox partner with WWE to celebrate WrestleMania

Roblox partner WWE

Roblox players can take advantage of limited-time, exclusive virtual items for their avatar, including a WWE championship title, hat, and backpack

Roblox, and WWE announced a partnership leading into WrestleMania that allows players on Roblox to become one of their favorite WWE Superstars by downloading these brand new characters:

  • Becky Lynch – A two-time SmackDown Women’s Champion, Lynch will make history this Sunday competing in the first-ever women’s main event at WrestleMania.
  • Roman Reigns – A three-time WWE Champion and former Universal Champion, Reigns will make his triumphant return to WrestleMania and take on Drew McIntyre this Sunday.
  • Seth Rollins – Rollins is the only Superstar to hold the WWE Championship and the United States Championship simultaneously, and at WrestleMania, he aims to earn the title of WWE Universal Champion for the first time.
  • Xavier Woods – A lifelong video game aficionado, Woods, a member of The New Day, bridges the worlds of WWE and gaming by hosting the popular YouTube gaming channel UpUpDownDown, which has amassed more than 1.8 million subscribers.

Craig Donato, Chief Business Officer at Roblox stated, “Like Roblox, WWE brings a sense of play and fun into millions of people’s lives, and we’re excited to partner with them ahead of this landmark event. Picking your avatar on Roblox is one of the many ways players can express themselves creatively, and with these new characters, fans can show their support and play as their favorite Superstars.”

Jayar Donlan, Executive Vice President, WWE Advanced Media said, “We are always looking for fun, imaginative ways to engage our fans across a variety of platforms, and we are excited to partner with Roblox as we head into WrestleMania. Roblox is also a unique way to immerse a new generation of fans into WWE as they can create, share, and bring Superstar avatars and experiences to life.”