RealPage to Buy Modern Message

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Modern Message to Move the Company Location

RealPage, a Richardson-based Property Management Software Company is acquiring a Dallas-based property management engagement solution, Modern Message, which is the leading resident engagement, loyalty and rewards platform for residential real estate industry. Modern Message’s employees and operations are expected to be retained by RealPage. However, its current Dallas location will be moved to RealPage’s corporate headquarters in Richardson.

Serving the Clients with Full Potential of Resident Portal

“Modern Message provides a unique boost to our already powerful resident engagement platform,” said Jon Pastor, Senior Vice President of Consumer Solutions at RealPage. “Two solutions joined together will enable our clients to give residents a rich rewards experience, boost ancillary revenue, resident loyalty and reputation scores, and see greater adoption of their RealPage solutions. In short, we will be able to offer clients and residents a full potential of a resident portal,” he further added. The combined platforms from both the companies also include RealPage’s ActiveBuilding resident portal platform.

‘A Perfect Getaway’ Platform

The ActiveBuilding residential portal platform handles payments, resident communications, and monetization of rentables and amenities. The resident engagement platform, community rewards of Modern Message has been adopted by over half of property management companies in the NMHC Top 50 and uses an interactive mobile experience to motivate and reward property residents.

“ActiveBuilding will be a ‘perfect getaway’ to bring community rewards to a larger industry audience,” said John Hinckley, Co-founder of Modern Message. “Two companies have shared a vision for resident engagement and loyalty,” added Co-founder Mike Ivey. Resident behaviour motivation through a rewards program, engagement driving increased leasing and e-commerce transactions for amenities and services, improved property reputation, data driven engagement and reputation benchmarking, and automation of delivering lease and renewable incentives for residents and prospects are the benefits of the new platform boosted by the companies.



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