Disney to Assess its ‘Franchise Fatigue’ Boundaries

Follow Us:

Disney is sending a whole truckload of new Disney productions our way in 2021. This venture has been questioned by some authorities including the Netflix co-CEO. The prospects of retaining the interests of Disney fandom hang in the balance.

Fear of Fatigue Proved Wrong

A notion that fans will get tired of Disney productions in the Marvel Cinematic Universe is on the rise. Ted Sarandos, content chief and co-CEO of Netflix, said at an event a Paley Center for Media that Disney is confined to Marvel and Star Wars franchises.

Sarandos continued, “I do think the risk of being bound in a few universes is that there sometimes may be a melting ice cube of interest over time.”

But so far Disney has proved the skeptics wrong. Moviegoers have kept up the tradition of marveling at more Marvel movies and Star Wars sequels. Six of the biggest US box office hits of all time were Marvel movies, four of them being Avengers movies. The Star Wars films “The Force Awakens” (2015), “The Last Jedi” (2017) and “The Rise of the Skywalker” (2019) each reached $1 billion in the global box office.

A Blast of Movies and Shows in 2021

With a vast horde of films approaching in 2021, Disney will test its tenacity in its fandom base. Disney had revealed a load of content at the 2020 Investor Day held this month. Spanning the next three years, 52 new shows and movies will emerge. These range across Disney Studios, Disney Animation, Pixar, Marvel, Lucasfilm, National Geographic, ESPN and FX.

New Marvel shows on the move include “Wandavision”, “The Falcon and the Winter Soldier”, “What If…?” and others. The Star Wars franchise has a lot packed up its sleeve including “Andor”, “Ahsoka”, “Lando” and others. Other incoming productions include a sequel of “The Little Mermaid” and a “Night at the Museum” animated series among others.

Disney Chariman Bob Iger had claimed at the Investor Day event that “quality, not quantity” will be Disney’s priority. Yet critics have pointed out the ‘quantity’ of content displayed during the five-hour event.

About Disney

Disney Company, formerly called Walt Disney Productions (1929-86), is an American entertainment corporation. It is regarded as the best-known specialist in family entertainment in the 20th and 21st centuries. The venture had started in 1927, when Walt Disney began his first series of fully animated films which featured Oswald the Lucky Rabbit.

Currently it is one of the world’s largest conglomerates. Disney’s notable holdings include ABC, ESPN, Pixar, Marvel Entertainment, and 20th Century Fox. Disney+ began in November 2019 and garnered 86.8 million subscribers only by a single live-action original series, “The Mandalorian”.

Related: Disney and Microsoft Come Together to Introduce Cloud into Production




Subscribe To Our Newsletter

Get updates and learn from the best

Scroll to Top

Hire Us To Spread Your Content

Fill this form and we will call you.