The COVID-19 pandemic changed the business environment for good. Businesses had to adapt to a new situation of marketing. And B2B lead generation can be the key to success in this changing environment. According to pay-per-click agency Session Media, some B2B lead generation strategies are more effective than others.
Challenging environments require quick adaptation. Unforeseen circumstances shouldn’t stop your business from hitting those sales targets. COVID-19 puts a lot of pressure on your team but B2B lead generation can help manage the situation. Here’s how.
Why B2B lead generation is good for business?
Lead generation and online marketing is not a new strategy to follow. The internet has played a key role in business success in the past few years. But digital spaces are increasingly important considering the current environment.
Businesses don’t have the same chances for physical sales strategies anymore. While many places are slowly opening up, there is a growing appetite for remote work. Negotiations, sales meetings and the like are going online.
The benefits of lead generation strategies are clear in this new environment. You can sell your business product or service in a safe digital space. You can employ a good PPC agency and unleash an effective sales strategy to help you hit those sales targets digitally.
It’s not just about turning your sales strategies more digital. B2B works without the constant need for sales reps. Once you have a PPC marketing agency working for you and you launch a campaign, you get results without constant human interaction. These leads are working even when you’re not.
The best B2B lead generation strategies
Any PPC agency will tell you that B2B lead generating is a great way to succeed in the current COVID environment. So what are the best strategies to implement?
1. Track your site
You need to start tracking your website to improve it. You can’t tell if your B2B marketing is working if you don’t have any data on it. You want to track who comes to your site, from where, when and what do they do. The information will help you refine your marketing strategies and create content that leads to sales.
You can improve tracking with the help of a PPC agency. There are also a lot of tools you can use. For example, Google Analytics has been a business favourite for a long time.
2. Create a fast and safe website
The management of COVID-19 requires safety measures such as masks and safety distances. These small measures can help all of us to feel safe when interacting with others.
You also need to ensure your website is a safe place for visitors. You need to have proper encryption to keep visitor data safe. Proper safety measures improve your search engine ranking and brand reputation.
Aside from being a safe place to visit, your visitors also want the site to load fast. You want your website to load within the first two to three seconds. Loading times need to be fast and links need to work correctly.
3. Provide valuable content
You need to use quality content for effective B2B lead generation. Your customers aren’t interested in the what as much as they are in the why. Tell about the benefits of using your product or service. How do you differ from the competition? Why should they work with you or use your products?
Valuable content is the best way to convert leads to sales. A good pay-per-click agency can help with content creation. Create unique, valuable and diversified content. Don’t rely on video alone but mix in blog posts. Keep your customers coming back for information and value.
4. Use native forms
While your website is a great place for B2B lead generation, you shouldn’t forget about using other sources. There are great PPC platforms, such as LinkedIn and Facebook, with a range of lead generation and information capture forms. You should take advantage of these forms. They can redirect users to your website or product.
5. Have a clear CTA
In an uncertain environment, clarity is key. A bad PPC agency makes lead generation just about leads. But you want those leads to turn into sales. Conversion should be at the heart of your marketing strategy.
Each lead should come with a great Call to Action (CTA). It should be obvious and stand out on your website and other marketing material. You want to make it easy for the customer to see what they can do to buy your product, sign up with your service or learn more about it.
A PPC agency can help you get started with the above strategies. You can ensure your business responds to the current climate the right way. You won’t lose out on sales and you’ll offer a smooth ride for your customers as well!