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Beverage Packaging Goes Green with the Greenest Aluminum Can Ever

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HELL ENERGY guarantees more than 75% of recycled content

Today, one of the biggest industry challenges is the recycling of packaging once they are in no longer use. As a sustainable solution, HELL ENERGY Group, a well-known energy, and soft drink producer, together with the aluminum company Hydro, signed a contract on July 21, 2020, to introduce the greenest beverage can in the world. Body sheet for the beverage can will be of prime-quality recycled aluminum with a certified content of minimum 75% recycled post-consumer scrap.

HELL ENERGY and QUALITY PACK are proud to cooperate with Hydro to address industry challenges by producing recycled aluminum cans. HELL aspires to lead the market and be the global benchmark by providing low carbon packaging for their customers.

The most sustainability solution so far

Although consumers seek more environmentally friendly products, plastic bottles can only be recycled a finite number of times, and plastic packaging is estimated in having a major share of plastics leakage into the ocean. Showing commitment towards sustainability, HELL has already pledged to reduce the share of plastic bottles in their portfolio to 1% by 2025.

On the contrary, aluminum cans can be recycled almost infinitely, keeping their quality and retaining its value. When guaranteeing 75% or more recycled content, it means aluminum that has reached its end of life as a product in use, brought back into the loop. The metal has a vital role to play in creating a truly circular economy.

Committed to innovate

HELL’s strategy is based on responsible sourcing of aluminum with a low carbon footprint that will contribute to reducing global emissions and create products for a low carbon future. HELL achieved to cut its greenhouse gases by 60% when compared to packaging in the past.

The commitment is a major sustainability milestone for the whole industry and HELL ENERGY Group is the only known beverage manufacturer who is able to offer low carbon can packaging to their worldwide customers and consumers. The aluminum production process is fully traceable, and the product is certified by an independent third party.



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