Yieldify, announced a global partnership with a leading marketing automation platform with omnichannel capabilities Dotmailer, to enable highly-personalized email marketing campaigns for the companies’ shared e-commerce customer base.
The partnership will give marketers to increase the size of their email lists. Through its lead generation campaigns, Yieldify captures additional data such as name, phone number, age and shopping preferences, as well as data related to where visitors are in the customer journey, such as whether they are a new or returning visitor, empowering marketers to create the richer segments they need to deliver email marketing campaigns that convert.
Enhance Customer Journeys for E-Commerce Brands
CO-Founder and CEO of Yieldify, Jay Radia said that the biggest challenges face by the marketers in a post-GDPR world is how to effectively rebuild their email marketing lists. This new partnership with Dotmailer gives their joint customers the ability to not only more efficiently capture new email addresses from their website visitors, but also to make use of them more effectively.
Chief Marketing Officer at Dotmailer, Phil Draper said “Our clients expect us to challenge their marketing efforts, continually driving value from their campaigns and returns from their activity. Digital channels are fantastic at driving engaged traffic but there are many factors in a buyer’s decision to purchase. Our partnership with Yieldify, specialists in customer journeys, will give customers access to expertise with a proven track record in delivering value. Whether it’s reducing form abandonment, personalizing content on-site per user, or testing new content strategies, the dedicated teams at Yieldify provide a one-stop solution to bettering your customers’ online experience.”
