Partners to deliver premium kids fashion
Walmart announced a partnership with KIDBOX to offer Walmart.com customers an exclusive, curated stylebox for kids, with the option to receive seasonally, without a styling fee. The new Walmart KIDBOX stylebox will offer Walmart.com customers personalized style from more than 120 premium kids’ brands, including BCBG, Butter Super Soft, C&C California and Puma.
Walmart KIDBOX stylebox
The new Walmart KIDBOX stylebox will be available for sizes 0 to 14 for girls and 0 to 16 for boys, and includes a range of items, from sweaters and denim to dresses and graphic t-shirts. Parents can order a box and schedule delivery on demand or sign-up for automatic shipments of up to six boxes a year timed to seasons, back-to-school and holiday. For every Walmart KIDBOX stylebox purchased, KIDBOX will clothe a child in need through its partnership with Delivering Good.
Walmart customers can order a Walmart KIDBOX stylebox by visiting Walmart.com and completing a short style quiz for their child. KIDBOX stylists use the style quiz to tailor each box based on the child’s style preferences, the season and where the child lives, creating a truly personalized selection.
The Walmart KIDBOX stylebox complements Walmart.com’s expanding kids’ fashion assortment, which features more than 100 new brands that have been added over the last year, including Betsey Johnson, Kapital K, Levi’s, Limited Too and The Children’s Place. Popular private brands, Wonder Nation and Athletic Works, continue to offer on-trend, high-quality fashion at low prices, and Walmart has extended inclusive sizing across its kids’ private brands online and in its stores. The retailer has also launched new shopping destinations for dance essentials and gymnastics, and licensed children’s clothing, making it easier for customers to shop for fashion featuring top movie, TV and gaming characters.
Denise Incandela, Head of Fashion, Walmart U.S. eCommerce said, “We are thrilled to partner with KIDBOX to introduce our first kids’ subscription apparel service offering premium fashion brands at substantial savings. Over the last year, we have significantly expanded our portfolio of kids’ fashion brands as part of our broader effort to establish Walmart.com as a destination for fashion. Our partnership with KIDBOX enables us to round out our offering with additional national and premium kids’ brands.”
