If you’re questioning how an app full of entertaining videos and trends can be beneficial to your business, you are not alone. TikTok is currently a leading social media platform with one of the quickest-growing user bases.
The potential reach of this social media app is vast, which gives you the opportunity to connect with more clients than ever before simply by creating video content that resonates.
If you’re not using TikTok to market your business yet, 2023 is the year to start. In the following, here are the top five reasons why.
Take Creative Liberties
If you didn’t know, the content on TikTok is usually entertaining and lighthearted. This is because the app allows people to express themselves in fun, and often silly ways. Even if you have a SaaS or B2B company that sells services or products that are more serious, you can still use TikTok marketing to show that your brand has some very serious advantages delivered in not-so-serious ways.
Social media users crave authenticity and human connection. And while educational content has a time and place on TikTok, if you want to organically grow your following, it’s essential to be conversational and approachable so that people feel comfortable partnering with your business long-term. There’s always a time and place for everything, but that doesn’t mean your company has hit its peak yet. If you’re looking to add some humor and levity to your business, there’s no better platform than TikTok.
Speaking of organic growth, many businesses use services such as High Social, to help them grow their profiles with real followers who are genuinely interested in their services and products. If you take this step, beware of services that promise you huge followings, but in reality, only bring you bots. Bots look great on the outside, but they’ll never become real customers.
Opportunity to Repurpose Your Content
What’s great about TikTok videos is that they’re mostly 60 seconds long. They can be easily repurposed for your other social media channels. Adding one of your best-performing TikTok videos to an email would add excitement for your customers and make them more curious about future email campaigns.
With TikTok, you have the ability to share your content on multiple platforms at once. You can post videos directly to your Facebook and Instagram Stories, or you could use them on your website or in presentations.
Consequently, you ought to be sharing the same message across all channels. Even though TikTok works best for lighthearted content, using entirely different messaging and images on your TikTok account from what prospective customers see on another platform or your official website can create confusion about your brand.
Increase Your Engagement Rates
If you’re thinking about using TikTok to market your business in 2023, then you need to consider TikTok’s outstanding engagement rates. For instance, the average TikTok user spends 45.8 or more minutes on the app every day. This extended amount of time spent looking at their screens provides advertisers with numerous chances to reach out and connect with their target audiences.
With the vast amount of content on TikTok, it’s no wonder that businesses big and small are flocking to the platform. Whether you have a restaurant, clothing brand, or logistics company, there is space for you to increase your visibility. Furthermore, thanks to TikTok’s delivery algorithms, videos posted receive significantly more engagement than other social media channels with less effort required from users.
Budget-Friendly to Your Business
Although TikTok is relatively new, many companies are already seeing the value in investing money and time into advertising on the app. They understand that it is not difficult to set up marketing campaigns or keep track of another app’s data.
TikTok is not only beautiful, but it’s also successful for businesses on any sized marketing budget. Also, when compared to older platforms like Instagram or Facebook, TikTok gives lesser-known companies more opportunities to have organic reach without spending a lot of money.
Great Advertising Opportunities
TikTok offers great advertising opportunities for businesses of all sizes. With over 1 billion active users, TikTok provides a massive audience for businesses to reach. The platform also offers highly-targeted advertising options, allowing businesses to target their ads to specific demographics, interests, and even locations. So, if you’ve been considering implementing a paid ads strategy, this is the right platform.
Bottom Line
TikTok is going to be the most significant social media disruption of 2023, and it shows no signs of slowing down. If you want your business to stay ahead of the curve, start using TikTok right away. The five reasons mentioned in this post are some of the most important if you want to ensure success for your business.
