I understand. Going through the maze of SEO (search engine optimization) can be difficult. And if you are someone new to it, things can be extremely tricky for you. However, the thing is – no matter what you’re doing, you have to focus on it if you want to boost your site’s performance.
Improving your website’s performance can be very overwhelming, especially with the constantly changing Google algorithm. But it must be done by someone, and perhaps you are the one for the job. Fortunately for you, I specialize in SEO full-time.
So, even if you’re not well-versed in SEO, we have numerous strategies to help boost your search engine rankings without requiring you to switch careers.
Here are seven tried and tested strategies that’ll provide a easy understanding on SEO for the time and energy you invest. So, without any further ado, let’s get started.Â
1: Create an SEO Checklist
In the realm of digital marketing, there are no extra rewards for choosing a more difficult path as in elementary school. Cheat sheets in SEO are not only permitted but also promoted.
Google advises following best practices, even as the algorithm changes, adhering to Google’s guidelines will ultimately result in success.
Why depend on memory when you have your reliable SEO checklist to ensure accountability every time you release a blog or make changes to a page?
One effective method to ensure long-term improvement in your SEO is to create and share an SEO checklist with all individuals responsible for content creation, editing, or publishing on your website or blog.
By doing this, it’ll guarantee that the company consistently follows best practices. The checklist needs to cover fundamental criteria for –
- URLs,
- Meta tags,
- Images,
- Keywords,
- Linking, and other elements.
You have the option to either read the complete SEO Starter Guide from Google or simply refer to our detailed list of on-page SEO essentials, which includes a downloadable PDF.
2: Create Content to Solve Your Readers’ Problem
Since the beginning of blogging, quite a few billion blog posts have been published on the web. I would also like to point out that almost seven million articles are being written daily.
So, how can you make yourself noticeable in such a crowded environment?
Consider your audience as online explorers seeking solutions. Your aim, in this case, is to stand out as a guiding light amidst the ocean of information.
Google consistently emphasizes that creating helpful, user-centered content is highly crucial for achieving high search rankings. Therefore, producing content that responds to the queries of your audience involves more than just inserting some keywords and considering it done.
It involves grasping the topic and offering solutions that connect with individuals.
One strategy to consider is envisioning yourself having a coffee with people searching for information, actively listening to their concerns, and offering guidance and knowledge that is unique to you.
Creating problem-solving content based on empathy can improve your SEO strategy and strengthen the connection with your audience. So, how can you guarantee that your content is the solution they have been seeking?
Begin with the fundamentals, empathize with your audience, or investigate where they search for solutions — then allow your content to link their queries with your knowledge.
3: Target a Proper and Relevant Keyword
Conduct your typical keyword analysis.
However, it’s important to remember that relying solely on the most appropriate keyword may not be the most effective approach, especially if over 70,000 people are already utilizing it.
Search for keywords that are less common but still relevant to convey your message effectively. Pay attention to these factors as they can help you achieve a higher ranking with less effort.
Attempt to organize your keywords and their alternative terms in a manner that enhances each other. This will enable your writers to produce content that feels authentic to the reader.
You can utilize popular keywords, however, attempt to utilize them as synonymous keywords. Once you identify your “dark horse keywords,” develop your plan around them.
If you choose to utilize popular keywords, I suggest employing the Skyscraper Technique for the best results. If you are not acquainted with it, it essentially involves enhancing existing content that is already performing well for a specific keyword.
4: Provide Excellent User Experience
Conduct your typical keyword analysis.
However, it’s important to remember that relying solely on the most appropriate keyword may not be the most effective approach, especially if over 70,000 people are already utilizing it.
Search for keywords that are less common but still relevant to convey your message effectively. Pay attention to these factors as they can help you achieve a higher ranking with less effort.
Attempt to organize your keywords and their alternative terms in a manner that enhances each other. This will enable your writers to produce content that feels authentic to the reader.
You can utilize popular keywords, however, attempt to utilize them as synonymous keywords. Once you identify your “dark horse keywords,” develop your plan around them.
If you choose to utilize popular keywords, I suggest employing the Skyscraper Technique for the best results. If you are not acquainted with it, it essentially involves enhancing existing content that is already performing well for a specific keyword.
5: Update Your Content and Make It Accurate
Have you ever visited a website that has not been updated in a decade? Were you here for a long time? If you are like most internet users, the response would be no.
Try to be consistent with your website activity and keep your channels updated frequently.
Seeing rankings improve in a dormant domain is nearly impossible.
Do not be afraid to revise your content.
Indeed, it’s common to come across articles containing hat notes indicating they have been updated for the current year, such as “updated for 2020.” The screenshot above shows how a marketing company transformed a post into timeless content with a quick revision.
It is crucial to examine your content to identify what is not functioning. You can revise content that is not performing well to improve its ranking in search results.
Also Read: How to Optimize Your Website to Improve Search Engine Positioning
