Any small business owner knows how important it is to keep up with sales. Sometimes sales may become stagnant whether it’s a lull between holidays or you just went through a big sale. With advances in e-commerce and marketing strategies, you won’t be stuck for long. Here are four ways to increase sales for your small business.
1. Optimize your SEO and Content
Most consumers log onto their internet browser to search for the goods and services they need. When they enter a search term related to your small business, you want to make sure your name pops up high in the results. You can increase your sales by evaluating and optimizing your SEO and content strategy.
Using targeted SEO on your website will help your business site come to the forefront of search results. You should use SEO in your content marketing strategy as well. Adding targeted terms to your content helps drive awareness of your business.
It may take multiple advertisements or pieces of content to cross a customer’s path before they decide to make a purchase. The more comfortable a consumer feels with your business, the more likely they’ll continue to purchase on your site. Content marketing and a solid SEO strategy work hand in hand to drive awareness and ultimately new sales.
Check out these unique ideas from Intergrowth to learn more about creating an incredible content marketing strategy to drive sales.
2. Create Promotions
One way you can begin to increase sales for your business is to create promotions for your existing clients. You already have data on the habits of your current clients. You can start with behavioral data and offer promotions that will benefit the needs of your clients now. Starting with your current client base is a great way to boost sales before putting dollars behind marketing campaigns.
Your business should get into the habit of regularly offering promotions to current customers through email campaigns or social media posts. This way they’ll get an idea of when they could expect to make a sale.
To increase sales from promotions, create special promotions throughout the year. These could be exclusive sales that you send in an email blast or promotions for holidays and special events. Promotions and discounts help you stay on top of mind with clients and push them to make purchases.
3. Use Social Media
In addition to your SEO and content strategy for your website, you can increase your sales by using social media. Every business needs social media accounts to stay relevant. You can use social media to your advantage to increase your reach and brand awareness.
When your business posts on social media, you can also add links to your products and services. Apps like Instagram and Facebook also allow for an in-app shopping experience. This allows your business to directly sell items to your customers without them having to leave the app.
Social media is where your brand can shine. Creating great shareable content can expand your reach to new clients. Some content you can try on social media includes product reviews, introducing workers in your office or just following the latest trends.
4. Make it Easy
Have you ever been browsing a website and found it frustrating to navigate? Instead of continuing to make a purchase you probably went to find the product you were looking for elsewhere. To increase sales for your small business, make it easy for your customers!
You can make the user experience flawless by optimizing your website. Make your website customer friendly. The prices of your products and services should be clearly labeled. If you sell physical products, categorize them so people can easily buy them.
You can also make the checkout experience easier online by providing multiple payment options. Your site should accept all major credit cards and have digital options like PayPal. If you sell high-priced products you can further expand your payment options to provide payment plans.
When you make it easier for customers to buy your products and services, they’ll be more inclined to make a sale, and even come back again!
Increasing your sales takes work and strategy. Using these ideas can not only increase your sales but also raise brand awareness. Focus on the customers you have with promotions, and target new ones with your content and value. Implementing these tips can help your small business increase sales in no time.