The O Alliance Partners with Red Archer Retail

The O Alliance Partners with Red Archer Retail

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The O Alliance, a consulting firm helping retailers and consumer brands create seamless, circular commerce, announced that Red Archer Retail has joined its premier network of transformational practitioners. The Red Archer Retail team combines hands-on industry experience with tactical consulting work and entrepreneurial grit, giving it a uniquely extensive knowledge base across retail finance and operations. As a member of The O Alliance, Red Archer Retail will lend its expertise to a growing client base in the US, Canada and Latin America.

Red Archer Retail was founded in 2017 by Chris Walton and Anne Mezzenga, who formerly held senior leadership roles on Target’s Store of the Future team. Walton is a former Target Vice President with 20 years of retail experience at Gap, Inc., and Target.

Provide Enhanced Capabilities in Inventory Management and Business Intelligence

The O Alliance founder Andrea Weiss said that he is very excited to have Red Archer Retail in his network. They bring actual, hands-on experience from nearly every discipline within retailing, including merchandising, store operations, inventory management, product design, forecasting, e-commerce, pricing and promotions, product development, and store design and architecture. The Red Archer team provides a unique through line of expertise that ranges from strategy to concept to operations.

CEO of Red Archer Retail, Chris Walton said that he is honored to join the visionary effort of The O Alliance. Their organizations both share a passion for discovering new and exciting ways to do retail, and they  are dedicated to create a retail future that incorporates the very best blend of human, digital and physical design.



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