Now you can watch your favorite ESPN’s flagship SportsCenter program on messaging app Snapchat. U.S. sports broadcaster ESPN revealed it on Monday, that it is re-imagining the show that provides sports highlights and commentary into a short-form series.
This announcement by ESPN is supposed to deepen the relationship between ESPN parent Walt Disney Co and Snapchat parent Snap Inc.
ESPN has made Snapchat content since 2015. Now it is trying to reach a younger audience, while Snapchat, whose messages disappear after viewing, is adding more content in an effort to grow its user base beyond its core youth demographic.
This will be a two-year deal and Snap and ESPN will share revenues, Snapchat stated in a statement.
The plans are SportsCenter will air twice a day on Snapchat during weekdays, and once a day on weekends. Also, the plan is that a roster of six hosts will give commentary and perspectives, including ESPN anchors Katie Nolan and Elle Duncan, and ESPN Radio host Jason Fitz, Snapchat added.
Snapchats’s head of content programming Sean Mills, stated that SportsCenter helps round out the app’s stable of daily shows, which already includes news shows from CNN and NBC News, as well as an entertainment show called “The Rundown” from E! Network.