BlackBerry Limited announced that it has entered into a partnership with Bullitt Group, a British smartphone and consumer electronics maker, to develop new highly-secure connected devices that are certified as “BlackBerry Secure.” Bullitt intends to embed BlackBerry cybersecurity technology into a range of rugged Caterpillar Inc. and Land Rover branded products to address the needs of their security-conscious consumer and enterprise customers.
Bullitt Group holds global mobile licenses from Caterpillar Inc. and Land Rover, and has a growing portfolio of connected device products covering the rugged, lifestyle and outdoor categories.
BlackBerry Secure to Protect Caterpillar Inc.and Land Rover Rugged Smartphones
SVP and GM of Mobility Solutions, BlackBerry, Alex Thurber said that this new deal will allow them to expand their BlackBerry Secure footprint into the more than 100 markets that Bullitt Group currently distributes its products, especially in Europe, the Middle East and Africa. Bullitt Group’s customers, from farmers and construction workers to outdoor enthusiasts, will now be able to have rugged products that aren’t just durable on the outside, but also strong on security on the inside.
Chief Product Officer of Bullitt Group, James Shannon said that with the rising threat of hacks and security breaches in mobile and connected IoT devices, it was important for them to find a partner that can help them to keep pace with, and protect against, the fast-changing security challenges that concern their customers. By partnering with BlackBerry, they will able to provide a level of security that will give their customers peace of mind when communicating and using their devices for business, or in their everyday lives.
