Digital consultancy company Inviqa acquired experience design agency Webcredible to expand its customer and user experience capabilities in response to growing client demand.
Founder and CEO of Inviqa, Yair Spitzer said that great design is ultimately about making things work really well for the customer, and companies that apply design principles to solve genuine business challenges are outperforming the competition. This acquisition equips them to help more mid-market businesses compete with bigger players by embedding innovation and customer-centred thinking into everything they do. Helping organizations to deliver differentiated customer experiences requires a seamless blend of thinking and doing. That’s why their business consultants and technologists collaborate closely to support businesses all the way from digital strategy into product delivery, and beyond. With the addition of the Webcredible team they can help even more businesses to reach their customers in new and innovative ways.
CEO of Webcredible, Trenton Moss said that they are super-excited to be joining Inviqa. More and more of their clients are looking for them to provide development capabilities, and gaining access to Inviqa’s developer teams will be hugely beneficial for clients. Webcredible brings to Inviqa their strategy, research, and design capabilities, along with access to a broad network of new partners, clients, and business opportunities. Together they can offer organisations a truly end-to-end service that underpins world-class customer experiences.