Are you going to launch your business but have no clue how to create a striking brand name? Social media analytics reveal the increase in customer loyalty of those companies, whose names are striking and fit the purpose of the brand. This means that choosing the right label for your business is of great importance if you are all about conversion, purchases, and overall brand awareness. Looking for fresh ideas on how to create a brand name? Don’t look elsewhere since we’ve provided effective tips on defining your company.
Why Does Brand Name Matter?
Choosing a creative and memorable name branding is a big deal, especially if you are going to stand ahead of other competitors on the market. Why is it crucial to pay special attention to the choice of your company labeling before actually launching a marketing program? Here are a few reasons.
- Making the first impression on the targeted audience. The first impression matters, regardless of the niche you are engaged in. Let’s take the example of a popular dating site, VictoriyaClub. Even though it doesn’t reveal the main goal of the platform, it gives potential users the tint that they will meet Eastern European ladies on this website (judging by the choice of a Slavic name for the brand labeling).
- A high level of recognition among customers. It is important that people can quickly recall your brand name. Google is just a fantastic example. First off, it’s quirky. Secondly, it’s unique. Finally, people have already created a verb for this brand name (“just Google it”), which highlights its recognition. Brand familiarity is essential for getting returning users, which may boost sales in the long run.
- Emotional connection that builds trust. Aleksandr Kretov’s holistic business approach identifies that people often make purchasing decisions based on emotions and trust. A product name with the right connotations can create a close emotional connection. For instance, Dove’s brand image of gentleness and purity is perfectly aligned with their goal of skin care.
Steps on Creating a Brand Name
Would you like to turn the heads of potential customers and invite them to learn more about your company? Then check out the effective tips on creating marketing names? Here are a few fascinating tips to explore.
Determine the values of your company
You are likely to build relationships with your potential customers. No flings and casuals. That is why it is necessary to determine the values of your company and reveal them in its name. Determine your brand’s identity by taking a piece of paper and a pen and writing down 15-20 that describe your product or service. Your brand’s essence should be communicated through these words. Consider what principles and beliefs will not change, no matter how your company grows.
Some words that may convey your brand identity are:
- trusted
- fast
- secure
- clear
- personal
- unique
- super
- easy
- tech-savvy
You may include one of them in the name of your company, which will boost the trust of your clients in the services you deliver. You can also get inspired by 7 success stories of B2B brands on Instagram. Why knows? Maybe these company names will let your imagination run wild.
Explore your target audience
Are you going to offer your services or products to young or older people? This is essential to understand since it depends on whether your brand name may include slang or it may have a more formal style, especially when using a Brand Name Generator. The type of language you use makes a big difference since it will serve as a foundation for your further promotions. The best advice in this case is to start the social media survey and ask respondents what motivates them to buy particular brands and which words or phrases most appeal to them. You can also look into other businesses that are aiming for the same market and investigate their branding names to make up something unique and recognizable.
Brainstorm clever business names
Through all your creative thoughts on the table, carefully analyze them to choose the best fit in the long run. Here are some ideas for your business related to different niches.
If you are engaged in the fitness industry, consider these options as your potential brand name.
- FitFusion
- Body Power
- Active Aspire
- Strong Haven
- Vital Vigor
In case your business is related to technology services, you can consider these examples as inspiration.
- Tech-Savvy Space
- TechFlow
- NanoTechnologies
- TechPulse
- NexGenTech
As you see, it is necessary to consider the two above-mentioned paragraphs before brainstorming potential brand names for more effective results.
Ensure the availability of your brand
The likelihood is that the name you have chosen for your brand has already been considered by one of the millions of businesses that exist. So, before establishing your business labeling, you will need to check out whether this name is available in order not to confuse your target audience.
To create a strong online presence for your company, it is necessary to create a unique domain name. Even if nexgentech.com already exists, you can add something that will highlight your brand identity. For example, you can add a refreshing nexhentech4you.com, which may appear even more memorable for your target customers. The same applies to social media accounts, so it is necessary to devote time to the research.
Ask for feedback
Have you already narrowed down the potential options for your company labeling? Now it’s just time to test it. Therefore, you will need to ask for feedback. Go to social media and start a survey or ask your friends and relatives whether they like a particular name or which one they find appealing most of all. It may seem like a trivial thing, but it will work for sure.
Summing Up
The choice of your brand name may mean everything for your company. It’s not only about your status in the industry or your business awareness. It’s mostly about your targeting, engagement, strategic decision-making, and profit in the long run. So, mind the above-mentioned tips, and good luck in creating the brand name that will drive engagement and business results.
Also Read: 5 Reasons Professional Services Can Help Generate Your Business Brand Name
