Great innovation to reduce waste
Grove Collaborative announced the launch of its new Laundry range. Products include a reusable glass dispenser and ultra-concentrated line of detergents that offer environmentally conscious cleaning power in a sustainable and beautiful new format.
As a Certified B Corporation, Grove Collaborative is recognized as a business doing good for the environment. The detergents found in Grove Laundry are 96 percent biobased with ingredients naturally derived from plants, including four enzymes that can take on any stain and provide the same or better cleaning power as competing leading conventional & natural laundry brands. The Rosemary & Lavender and Citrus & Woods scents are essential oil based and 100 percent naturally derived from plants flowers and herbs; the line also offers a Free & Clear unscented option.
With the launch of its laundry line, the company seeks to alleviate harsh ingredients, bulky wasteful packaging, and sticky dribbles of detergent on nearby surfaces from the typical laundry routine. Featuring formulas made with natural enzymes – free of synthetic dyes, fragrance or brighteners – Grove’s ultra-concentrated liquid detergents employ immense cleaning power to tackle all kinds of stains, even when used at lower wash temperatures. A beautiful glass dispenser features a patent pending auto-dosing mechanism that aids detergent pours, allotting the exact amount of soap needed every time, eliminating the mess and waste. Its reusable glass vessel & recyclable detergent pouch system fosters 80 percent less waste than single-use plastic laundry bottles and equates to $0.30 per load with 33 loads per 24 oz. pouch.
Stuart Landesberg, co-founder & CEO of Grove Collaborative said, “At Grove, we’re focusing on helping all families create a home that reflects the best of them. For laundry, that means natural formulations that really work and are safe for your family and a packaging system that uses significantly less plastic. We’re excited to share a product that can both improve the laundry routine and reduce its environmental impact.”