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Google is expected to launch Snapchat ‘Discover’ competitor

Google is expected to launch a competitor to Snapchat’s ‘Discover’ feature, as per the reports.

It appears that everyone is after Snapchat. After Facebook-owned Instagram ‘copied’ several of its features, now Google is expected to be working on a competitor to Snapchat’s ‘Discover’ feature, reports suggests.

First introduced in 2015, Snapchat ‘Discover’ is a section of the app that lets news partners distribute video, image and text collections that remain accessible for 24 hours.

Google is working on developing a technology that would allow news publishers to build a news service that is similar to Snapchat ‘Discover’, by making mini-magazine of slides that users could swipe one-by-one on their smartphones, as per the reports.

A Google representative explained in a statement, “We don’t have anything to announce at the moment but look forward to sharing more soon.”

Google had held informal dialogue with Snap Inc — the parent company of popular messaging app Snapchat — and reportedly offered $30 billion to buy Snap Inc in 2016.

Evan Spiegel, Snapchat’s CEO, who is widely considered as being independent, apparently did not show interest in selling his firm to Google or anybody else.

Spiegel also values running Snap in Southern California and outside of Silicon Valley, where Alphabet – Google’s parent company is headquartered.

Earlier, in 2013, there was a rumer that Google have been tried to acquire Snapchat for $4 billion after Spiegel refused an offer from Facebook CEO Mark Zuckerberg.

Snap Inc is set to announce earnings report next week, its second since going public at $17 just four months ago.