As crypto continues to gain traction among institutions and various investors, entrepreneurs are continually adopting crypto into their systems. Whether it is used for transactional purposes or as a currency reserve, more and more companies are investing in crypto.
The number of people using cryptocurrencies has been going up at a massive rate, even as more people get to understand how these digital assets work. Back in January, BitKE on the X platform claimed that the number of Bitcoin wallet holders with more than $100 was approaching record levels. Between January 2024 and 2025, the wallets with such balances went up from 24 million to nearly 30 million. Additionally, Statista estimates that by the end of 2025, there will be at least 861 million crypto users, up from 560 million users in 2024.
Now that more people are getting into the business of investing and transacting with crypto, more companies are getting into the rhythm. With market interests steadily rising, it comes as no surprise that entrepreneurs are watching the charts. Actually, the value of these digital tokens is making it even more worthwhile to acquire them. For example, by looking at Solana price today, they are able to make informed decisions and capitalize on growth opportunities.
But now, let’s check out some of the things that are making entrepreneurs more inclined to investing in cryptocurrencies.
Easier global transactions
Every SME has a dream, to become a global conglomerate one day. But before that dream can be achieved, you can start small by first having international customers. However, cross-border transactions still remain a menace for many entrepreneurs. This is because the cost involved in making transactions and the speed at which they happen are not very friendly.
For example, the World Bank reported that the average cost of sending money across international borders is 6.3%. This is because there are many transaction fees stemming from the multiple intermediaries involved in an international transaction. Also, there are many hidden fees that make the transaction costs go even higher. Even though this might feel like a small amount initially, as more transactions happen, entrepreneurs realize that they are losing a lot. This ends up lowering their profits.
Enter crypto. Whether you are making a local or international payment, the fees charged are the same. Transactions are charged anywhere between 1% and as low as 0%.
Also, the speed of transaction is faster, with slower tokens like Bitcoin taking around 40 minutes for a transaction to complete. You can compare this to bank transfers that take between 3 and 5 days, and on some occasions, 2 weeks if there is an error. This allows merchants and their customers to make more transactions, increasing profits. Additionally, there is smoother supply chain management as well as reduced payment issues for employees and vendors.
Broader range of customers
The use of crypto by companies ensures the incorporation of a wider range of customers. Currently, there are many people who have remained unbanked and underbanked because of their geographical locations. However, with crypto, you only need an internet connection and every other thing gets sorted. Entrepreneurs are looking into these groups of people, and capitalizing on them.
Another group of people that entrepreneurs are targeting are the tech enthusiasts. We are speaking about the millennials and the Gen Zs. Research has shown that a good number of this demographic group are crypto holders. For example, YouGov reported that in the US, at least 36% of millennials and 42% of Gen Z investors actively invest in crypto. Actually, 65% of the Gen Zs plan to invest in the digital tokens in 2025. By investing in crypto, businesses are clearly showcasing their investment in technology, something that these generations are looking for.
Many SMEs are following the example of top brands that have been investing in crypto. Luxury brands like Gucci, Printemps and Balenciaga have seen the importance of accepting crypto as a mode of payment. By doing this, these companies have been branding themselves afresh as innovative companies, thinking about future generations, not only boomers.
Portfolio diversification
Many businesses have realized that they can include crypto as part of their portfolio, and it becomes beneficial. For instance, investors who have been investing in Bitcoin have been reaping rewards in the past few months, especially after the token revealed its potential by crossing the $100k mark. Some experts even predicted that the token’s value might cross the $200k mark by the end of 2025. However, the volatility of crypto is still a major factor why many people have yet to incorporate it into their business investments.
However, for smart entrepreneurs, you do not only invest in one token. Having a crypto portfolio can prove to be instrumental. This will mean that in addition to your traditional assets like stocks and bonds, you are having a crypto portfolio that balances itself off whenever there are market changes.
The most interesting thing about the incorporation of crypto into your company treasuries is that there is a good chance of your stocks value going up. This is because people are more interested in innovative companies (just as we mentioned above). A good example of this is the IT company, Jetking, whose stocks rose by 20% when it incorporated Bitcoin to its revenue reserves.
As we conclude this, it is quite clear that many entrepreneurs are investing in crypto for good reasons. Within no time, we are most likely to see businesses from all over the world making these digital assets their primary assets. You can be sure that the world is yet to see the potential behind crypto. And once it does, there is no going back.
