When it comes to getting our goods to the customer or client, we want there to be as few potential headaches as possible. We want to know that the item or items are going to reach their destination on time. We want to know that the package is going to reach its destination safely. We want to know as soon as possible if something has gone wrong.
While there are always going to be elements of the delivery process that are out of our control, one thing that we can manage ourselves is the packaging. At a time when it is so important to keep customer satisfaction at a high level, good, effective packaging is an essential for any business. Here are a few dos and don’ts that you need to know about.
Don’t…Rush Choosing Your Materials
Let’s start with one of the most important elements. Many businesses out there won’t put a lot of thought into their packaging materials, but it is something that merits consideration. It goes without saying that you need to be confident that the material is strong enough for the package and the delivery process, but you should also think about what your customers are going to think about it. Do you want to use your packaging for additional branding? Do you want to use it as an opportunity to demonstrate your commitment to the environment by using recycled materials? There is currently a discussion about charging packagers for recycling materials. So, this is something you will need to think about sooner rather than later.
Do…Get The Right Tools For The Job
If your business is dealing with a lot of orders, then you need to know that the machinery you are using is up to the task. There’s no point in trying to cut corners at such an essential stage. Case erectors may seem like a relatively simple element of the delivery phase, as these automated machines construct the cases for the package. But the number of headaches that a sub-par case erector can create, such as jamming or damaging the case, can stack up very quickly. Good quality case erectors should take any potential issues out of the situation entirely. INSITE Packaging’s case erectors are fantastically reliable and use state of the art robotics to ensure that you get what you pay for.
Don’t…Overdo Your Packaging
Returning to the subject of the environment, one of the biggest culprits when it comes to business’ carbon footprints is excessive packaging. It is easy to understand the instinct that is behind cramming boxes full of cushioning materials or sticking with oversize boxes even when the order itself does not require it.
But while these choices may save time, they have an impact on the environment and they have an impact on how your customers perceive your business. We have seen the news reports about how we need to take positive action on climate change issues now, and customers and clients are keenly aware of this issue. So, take the time to ensure that your packaging only uses the materials it strictly needs, and avoid the use of non-biodegradables.
Also Read: Can You Start A Business Without Using Any Money?
