Launching a Crypto Exchange business – a Step by Step Guide

Launching a Crypto Exchange business – a Step by Step Guide

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When it comes to launching a state-of-the-art crypto exchange, there is a long list of processes you need to go through in order to establish a successful operation. It is important to go through each step carefully and correctly. This article will take you through the stages you need to consider when launching a crypto exchange. We will walk you through the key steps, including choosing type of exchange, choosing the regulatory environment to operate in, choosing your software, choosing the liquidity aggregation model, marketing, and optimizing business processes.

Choosing the Type of Exchange (CEX, DEX, or Hybrid)

So, how to start a crypto exchange? The first step in launching a crypto exchange is to decide what type of exchange you want to create. You are mainly presented with three options: Centralized Exchange (CEX), Decentralized Exchange (DEX), and Hybrid Exchange.

CEX, also known as “traditional” exchanges, are those that are controlled and managed by a single entity. A CEX is a great option if you are looking to have more control and focus on security.

DEX, on the other hand, are decentralized exchanges where the ownership structure does not depend on any single entity. Instead, users are able to interact directly with each other in a peer-to-peer fashion. This type of exchange offers users greater autonomy.

Lastly, Hybrid exchanges offer the best of both worlds and combine the features of CEX and DEX. This type of exchange requires an extended period of development, but it is the most comprehensive and secure of all three exchanges.

Choosing the Regulatory Environment to Operate In

Regulations can often be a tricky part of launching a crypto exchange. Beyond the different rules of different countries and states, you have to consider best practices and good customer service.

Thinking over the question of how to set up a crypto exchange in a particular region, it’s important to research the laws and regulations in the jurisdictions you wish to operate in. It’s also important to consider customer service and trading safety best practices.

Choosing the Software

The software of an exchange is arguably the most important piece. You need to decide if you are going to build an exchange from scratch, buy a white label solution, or customize a white label solution.

Building from scratch can be complicated and time-consuming, as it requires a great deal of knowledge and development skill.

Buying a white label solution is a great option for those looking for a cost-efficient and fast-track way of launching a crypto exchange. Buying a white label solution, however, requires a great deal of customization and integration work.

Customizing the software to suit individual needs is a great option for those who want full control and tailor-made features, yet don’t want to build a crypto exchange from scratch. However, you need to ensure that the white label solution is flexible enough to accommodate all the customizations.

Choosing the Liquidity Aggregation Model 

Once your exchange is up and running, it is essential to have an adequate liquidity solution to access different liquidity sources. There are a few models to consider, depending on your exchange size and needs.

For smaller crypto exchanges, the preferred model is “prime-of-prime”. This type of liquidity aggregation solution allows your exchange to connect to a variety of liquidity providers.

For larger crypto exchanges, an independent aggregation model may be the best option. This type of liquidity aggregation requires investing in a dedicated software tool. Although this is the most costly option, it offers the highest level of control and analytics.


Marketing your crypto exchange involves a lot of strategy. You need to figure out how to best market to your target audience, as well as establish a budget for marketing.

You will also need to consider digital marketing channels such as SEO, pay-per-click, affiliate programs, and social media. Offline marketing is also key, as it can help build brand awareness. Investing in offline media such as offline events, print media, billboards, and other approaches is a great way to draw attention to your exchange.

Business Processes Optimizing

Running a successful exchange also involves a great deal of back office process optimization. This includes topics such as setting up payment methods, managing customers, managing customer accounts, and ensuring fraud prevention.

A good technology provider can help you optimize your processes, define your future cryptocurrency exchange architecture and ensure you are compliant with all regulations. Many technology providers also offer full services that cover the entire spectrum of process optimization, from onboarding to back office processes.


Hopefully, this article opens the veil a little over the question of how to start a crypto exchange.  Launching a crypto exchange is a challenging process that involves a great deal of planning. It is important to consider each step of the process carefully and make sure to invest in reliable technology providers like WLGlobal Solutions Limited. Their experienced team can help you decide on the best software model to use, as well as provide expertise in all the other aspects of launching a successful crypto exchange.

Also read: Cryptocurrency: Sell, Buy, Exchange, or Hold



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