Campaign Monitor acquires enterprise marketing technology solutions Sailthru and Liveclicker

Campaign Monitor acquires enterprise marketing

With these deals, the newly named CM Group becomes a group of five email marketing technology brands

Campaign Monitor recently announced that it has acquired two enterprise-level automated email-marketing platforms: Sailthru and Liveclicker. Sailthru is a cross-channel marketing platform, and Liveclicker delivers personalized, real-time email marketing solutions. The companies, along with Delivra and Emma, comprise the newly named CM Group.

The financial details of the acquisitions were not disclosed, but CM Group said they will add nearly $60 million in revenue and 540 new customers to the company’s current client roster.

CM seeks additional investments in business for further growth

Wellford Dillard, CEO, CM Group, stated, “The CM Group vision is to be the most respected, fastest growing family of marketing technology companies in the world”. He added, “Sailthru and Liveclicker are extraordinary technologies capable of solving import marketing problems, and we will be making additional investments in the business to further accelerate their growth.”

A group of five email technology firms

CM Group’s acquisition of Liveclicker closed in July 2018, and the acquisition of Sailthru was finalized in December 2018. The company says both Liveclicker and Sailthru products and product roadmaps will remain in place as part of the CM Group’s brands.

In 2018, Campaign Monitor merged with Delivra and Emma to offer a more comprehensive email marketing automation platform. With the acquisition of Liveclicker and Sailthru, Campaign Monitor has gained capabilities to provide a vertically integrated email service provider strategy with cross-channel and personalization solutions.

Xavier Casanova, Co-founder, and CEO of Liveclicker stated, “We strongly believe that real-time personalization made simple and scalable will drive the future of email marketing”. Liveclicker’s technology allows email marketers to send personalized, real-time messaging that includes geographically relevant content. Using artificial intelligence and predictive analytics, Sailthru offers personalized solutions for enterprises across email, web and mobile channels.