Does Buying Instagram Followers work in 2023?

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It has become increasingly essential for one to have a reach on social media platforms like Instagram especially when you are a business owner or an influencer or creator. Instagram is not just an entertainment platform. It has become a marketing platform because of the sheer number of target audience present on the app. Hence having a following and reach on Instagram certainly does help. However, it is also true that it is very difficult to grow your account organically. Hence buying Instagram followers is one such way which is gaining traction and popularity. 

However, you must be having your own doubts regarding the applicability of buying followers, Right? In this article, I will take you through the pros and cons of buying Instagram followers and also the alternatives to it so that you can make an informed decision. Moreover, understand that buying followers isn’t inherently bad and analyze the pros and cons for yourself.

Benefits of Buying Instagram Followers and Why do people buy Followers?

1. It can boost your reach

We need to understand that buying Instagram followers can increase your reach fairly instantly. Going from say 100 to 10000 instagram followers may lead the algorithm to show your profile to other users and hence your reach would increase.

2. It can make your profile look genuine

A lot of times users ignore accounts because of less followers and they think that the profile is not meaningful or genuine and hence quality content gets lost. However when a user sees more followers on a particular profile, it leads to a psychological impact wherein they think that the profile is genuine.

3. It can help you reach your followers goals quickly

Everyone has a particular follower goal set in their mind. And the truth is that it is very difficult to reach through organic means and even the paid advertising is not efficient in the short term and is more costly as well. Hence buying followers can help you reach your follower goals quickly.

4. It can boost your engagement

We all know that more followers mean more engagement just because of the fact that now more people are seeing your posts. Moreover if you choose a trusted and genuine platform which provides you with real followers then you can be sure that your engagement will be boosted. 

Alternatives to Buying Followers

  1. Paid Advertising – You can go ahead and try putting money on paid ads. They will organically target audience which is very much likely to engage with your posts. However it will take time to grow followers with this method.
  1. Collaborate with other Accounts – You can collaborate with similar accounts and get acces to their followers.
  1. Organising Fun contests and Giveaways – Fun contents and giveaways can be a great way to attract followers to your account.
  1. Trendy content – This can be tough to crack but if done right it can be a boost to your growth if even one post goes viral. So while making content try to follow trends and have the goal to go viral.

Advantages of Buying instagram followers

Here are some of the advantages of buying Instagram followers:

  1. Boosts Your Social Proof: Having a large number of followers on Instagram can make your account appear more credible, which can attract even more followers. This is because people tend to follow accounts that are already popular.
  1. Increases Your Visibility: The more followers you have, the more likely your content is to be seen by a wider audience. When you buy followers, your posts are more likely to be recommended to other users, making your account more discoverable and you will likely to get free instagram followers
  1. Saves Time and Effort: Building a large following on Instagram takes time and effort. By buying followers, you can bypass the tedious process of growing your account organically.
  1. Increases Engagement: When you have more followers, you are likely to receive more likes, comments, and shares on your posts. This can increase your engagement rates and help you reach even more people.
  2. Helps You Stand Out: With so many accounts on Instagram, it can be challenging to stand out from the crowd. Having a large following can help you differentiate yourself from competitors and attract more attention to your account.

While buying Instagram followers can provide several benefits, it is important to note that it is not a substitute for quality content and authentic engagement with your audience. It is also crucial to choose a reputable provider to ensure that your purchased followers are real accounts and not bots. Ultimately, the decision to buy Instagram followers should be carefully considered and aligned with your overall social media strategy.

The Disadvantages of Buying Instagram Followers?

There are various disadvantages of buying followers as well. However it depends on the type of followers you buy. If you go ahead and buy real targeted followers, then most of these disadvantages won’t be applicable. But due to the sheer number of platforms on the Internet which provide bots or fake followers, it is very difficult to identify which one is genuine and which are not. Hence buying fake or bot followers can lead to the following disadvantages.

1. The Engagement rate can suffer 

Buying fake followers or bots can severely suffer your Engagement since the fake followers would just add to the numbers and never engage.

2. Fake Followers are easier to Identify

When Fake followers would just increase in number and won’t provide you with any engagement or likes or comments then it will be very easy to identify thta you you bought followers or your followers are bot genenrated.  

3. It can be against Terms of service of Instagram

Instagram has strict policies against fake followers. It may even lead to blocking your account by Instagram. And since fake followers are easier to identify the chances of blocking may also increase.

4. It can be a big blow on your reputation

Since your followers may identify that your followers are not genuine, the chances of it damaging your reputation also increases.


Concluding the discussion with the fact that whatever you choose, choose according to your needs. Initially, you may want to go ahead and buy followers which may increase your following drastically. It can give boost to engagement as as well make your account credible and genuine instantly. However always remember to keep creating meaningful content because that will be the only factor that will make your account sustainable. Don’t buy fake or bot followers though. Look for genuine platforms that provides genuine services. 

Also read: Followformation: How to Utilize Instagram’ Guides’ Feature for Brands?



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