Logos have always been a significant part of the brand image, and you only have to look at some of the world’s greatest companies to see how much of an effect a great logo can have. The likes of Nike, McDonald’s, and Mercedes are all instantly recognizable, to the point that the brand name doesn’t even have to be listed next to them.
It could be argued that, in the bustling world of online commerce, having an attractive logo is now more critical than ever. To succeed, businesses must instantly stand out against the competition and draw potential customers’ attention.
Logos Can Act as a Universal Language
With the internet entrenched as a global phenomenon, today’s most successful companies are those that market themselves in many different countries. Instead of adapting to foreign languages, logos can act as a universally understood point of reference for a company. McDonald’s is a prime example of a company that successfully went global, and its massive golden arches can be seen in almost every city in Canada. Even the brand’s iconic menu items, like the Big Mac, can transcend language barriers.
Part of the success of logos like McDonald’s and Nike is that they are simple and look appealing. Through clever marketing, the symbols have become associated with the products that the companies sell. That’s the key to a great logo – one that can help forge a psychological and emotional connection between the customer and the product. That’s why it’s important not to change the logo too often and to try to get it right from the outset. However, there are some exceptions to this rule, with Starbucks being a prime example. Here, over time to become more simplified.
Logos Can Help Brands Stand Out From Their Rivals
Many legacy brands that are global behemoths managed to promote their logos in a simpler time before the internet. Nowadays, it’s much harder for new companies to become as legendary as the world’s most renowned market players. The online dimension has brought with it new challenges, and almost every industry is saturated with a caleidoscope of options for people to choose from.
One of the most common ways people search for online businesses is through comparison sites. On these, a business may have less than a second to attract the attention of a potential customer. Therefore, having an appealing logo is key.
A great example of this is the booming online casino industry, where new sites constantly crop up. When you glance through a list of the newest Canadian online casinos, you’ll see that most of these sites have well-designed logos that aim to set them apart from the competition. For instance, Barz Casino uses a classic slot machine design, perhaps hoping to entice nostalgia-seeking players.
In the digital age, these logos must be versatile and distinctive across various platforms. Minimalistic designs often work best, with the Facebook and Instagram logos setting a precedent for others to follow.
Having a unique and recognizable brand logo has always been important, but it could be argued that it’s more crucial than ever for internet-based businesses. Every online market is saturated, and a great logo is the first step towards a business r competition.