Did you know that over half of all trackable web traffic comes from organic search?
SEO is one of the major keys to boosting organic traffic. If you run a small business or you’re trying to monetize your website, you need to continually find new ways to improve your SEO. One of the best ways to do this is to post blogs on a regular basis.
But, just how often should you blog exactly?
In this post, we’re going to try and answer this question to help give you the greatest return on your content marketing efforts. SEO blogging will push your website further up the SERP, but it’s essential to put your best foot forward. Quantity is important, but quality is more important.
We understand that the ins and outs of SEO can get overwhelming. Keep reading, however, and you’ll understand how and when to blog to boost your organic web traffic.
Why Blog Posting Is So Important
Blogging can do so much for your business, it’s hard to quantify just how helpful it is. Firstly, it can help you establish your brand voice, especially when you have a unique writing style that appeals to your niche audience.
Blogging can also help to establish your authority within your niche. If you’re writing informative blog posts in an authoritative tone, you’re going to draw more people into your orbit. Once they trust you as a knowledge holder, they’re more likely to purchase your products and services.
Blogging for SEO
When it comes to blogging for SEO, you’re always trying to appeal to what your potential customers are looking for. It’s important, therefore, to write about the right topics and inject the right keywords into your blog posts without making them seem unnatural.
If you do it right, blogging can greatly increase your website’s visibility. The more posts you have out there over time, the more indexed pages you’ll have. You can equate this to fishing – more blogs mean more hooks in the water to catch the fish.
Blog posts also help you to obtain more backlinks, which also boosts SEO. Backlinks happen when another blogger or website uses your post as a source of information and then links back to your blog. They give you more blog views and more visibility.
There are countless more benefits to blogging for SEO, so let’s get into the minutiae of how much you should be posting.
How Often Should You Blog?
There are no hard and fast rules about blog posting frequency. You really want to post as much as possible without sacrificing the quality of your writing. Many bloggers or businesses will shoot for 3-4 blog posts per week, but sometimes less or more is better.
There are a variety of factors that you need to consider when developing your content strategy. If you’re in a competitive market where your direct competition is blogging every day, you may need to post more to keep your hat in the ring, so to speak.
For example, if you’re a home goods shop, SEO for home products will probably require you to write more. Fortunately, there’s no shortage of topics and keywords to write about in the world of home goods.
The key is to strike the right balance and analyze the data as it comes in. Your SEO analytics will tell you how your blogging efforts are performing, so you can adjust as you go.
What Blogging Too Much or Too Little Can Do
Blogging too much puts you at risk of bombarding your existing audience with information they don’t need. If you’re posting for the sole purpose of getting more content out there and stuffing your posts with keywords, it’s going to end up having an adverse effect on SEO.
You always need to value quality over quantity. Unless you’ve got a content marketing team coming up with interesting topics, there’s no reason you should be posting every day.
On the flip side, blogging too infrequently just won’t move the SEO needle very much. Google won’t know what to do with the odd blog post here or there, not to mention the fact that you’ll lose that niche authority that we discussed earlier.
Shoot for at least one blog post per week, and you’ll eventually start to see results.
Developing a Content Strategy
Developing a good SEO blogging strategy requires you to do a bit of internal research. Take a look at each of the following and you’ll come to a good conclusion about how much to post.
Defining your goals when you’re starting out can really help you come up with a plan. Maybe you just launched your website and need to establish your business, or perhaps you just want to rank for specific keywords.
In the first scenario, you’ll want to post more frequently to build up your library of content. In the latter, you don’t necessarily need to post frequently, but instead, you can spread out your content and let each piece help you rank for the desired keywords.
Industry and Your Resources
Your industry can help you dictate how much to post blogs. If things are often changing in your industry, such as it is in digital marketing, you’ll almost always have something new to write about. In fact, you’ll need to post often to keep your content current and relevant.
Depending on the size of your business, you may not have the resources to focus on blogging. This is another huge factor in how frequently you’ll post.
Niche Audience Behavior
You need to think about your audience and what they want to see. It can be really helpful to engage with your audience to find out what they want or if they have any questions about your business and products. This gives you ideas for further blog posts.
Create Better Blog Content in 2023
So, how often should you blog?
We hope this post has helped you understand how SEO blogging can help you improve your business. How frequently you should post blog content depends on so many factors, and it’s something you really have to feel out for yourself. Once you get a good content strategy in place, you can experience all of the benefits of SEO blogging.
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