In 2021 alone, experts estimated retail sales in the U.S. to have reached $4.44 trillion to $4.56 trillion. That would represent a 10.5% to 13.5% increase from the previous year!
That shows how the market is recovering, which is welcome news for brands. However, it also highlights how crowded the market is.
So if you have a brand yourself, your product must be able to attract customers immediately. Otherwise, it will get shoved at the back of the shelves.
Don’t worry, as we’re to give you tips on achieving that goal, so read on.
1. It All Starts With Product Packaging
In a survey published in 2021, 36% of consumers reported trying a new product brand in 2020. Three-quarters of these individuals also said they plan to continue doing so.
You want that new brand to be yours but remember: brands, especially newer ones, ask shoppers to take a risk on them. However, they’ll never do if your packaging doesn’t get their attention. At the same time, they won’t pick your product up if it doesn’t make them feel comfortable enough to switch to you.
Thus, consider working with professional packaging design companies. These pros can create a package design that sells your product’s benefits and why it’s worth the risk. As a result, it can persuade shoppers to choose you over the competition.
2. Highlight Your Brand’s Eco-Friendliness
In a 2021 study, 61% of U.S. consumers rate sustainability as a crucial purchase criterion. Worldwide, over a third said they’re willing to pay more for sustainable products. These folks also noted they’d be happy to accept a 25% premium for such goods.
So, if you’re already a mission-driven green company, you should be proud of that fact and tell it to the world. For example, let’s say you use bamboo, cellulose, glass, or recycled paper for your packaging. Then highlight that in the packaging and indicate that it’s recyclable or compostable.
3. Give Consumers an Extra
Almost four in 10 surveyed middle-class families in the U.S. expect to be worse off financially this 2022. That’s more than twice the households reporting the same worries in December 2020.
So it’s no wonder cost-cutting is a top priority for many Americans. They’re looking for less-expensive options or more value for the same price they pay for goods.
That’s where your brand can come into play. For instance, you can give your consumers a free product when they purchase your brand. Another tactic is to raise the quantity or volume of your product without upping its price.
By following any of those methods, you can make your product more attractive to buyers. Just don’t forget to note in your packaging that they’re getting something extra for free.
Attract Customers With These Effective Tactics
And there you have it, the top tips on how to attract customers to buy your products. Now you know it all starts with packaging, followed by eco-friendliness. Lastly, ensure your products are more affordable by including extras.
All that can help your brand and product garner more attention and, ultimately, buyers.
Did you find this article informative? If so, we have other educational business guides for you, so feel free to browse more of our blog now!
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