Apple Launches M1 Chip

Apple Breaks 15-Year Partnership with Intel, Launches M1 Chip

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“The longest battery life of any MacBook ever”

Apple’s One More Thing event concluded on Tuesday, November 10 with launching three new Mac computers: a MacBook Air, a 13-inch MacBook Pro, and a Mac Mini. The event included a blast from the past with a cameo by John Hodgman, who reprised his “I’m a PC” persona from the mid-2000s TV commercials. The company unveiled its M1 chip and designs for the three new Macs.

What’s new this time?

The lineup of new Mac products is powered by Apple’s M1 chip instead of Intel processors. The announcement marks the end of a 15-year partnership where Intel processors powered Apple’s laptops and desktops which assures a big shift for the semiconductor industry. Just like Apple designs its own chips for iPhones and iPads, they have been designing M1 chips for their laptop and desktop series.

Putting M1 chips in three systems to start with the classic 13-inch MacBook Air, 13-inch Macbook Pro, and Mac Mini. Here, Mac Mini is basically Dev-Kit which the Company is sending out to software developers next summer so that they could work on new versions of their software that were optimized for the new M1 versions of the Macs.

What M1 chip brings to users?

The two new MacBooks, MacBook Air and MacBook Pro physically are the same as the previous versions. The real change is inside that M1 chip that Apple describes as System on Chip (SOC). The system instead of having components like processor and GPU from different companies, it puts all together in one package; M1 chip. M1 chip is an 8 core chip which Apple describes as very high power cores. Four of the cores are very high-efficiency cores used for very power-intensive things like editing, games, and high-resolution videos.

The more efficient cores are used for saving battery life to make sure the system runs longer. For instance, Apple claims 15 hours of wireless web and 18 hours of video playback in the Classic MacBook Air, which is magnificent and a slap on the Windows draining batteries. And in the MacBook Pro, users get up to 17 hours of web browsing and 20 hours of video playback which they say; the longest battery life of any MacBook ever.



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