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AdRoll Partners with BigCommerce and Yotpo to Enable Direct-to-Consumer Brands

AdRoll Partners

BigCommerce and Yotpo can now use AdRoll Shopping Behavior Insights and Tools that Drive Sales and Increase Revenue

AdRoll announced integrations with BigCommerce and Yotpo to help merchants seize this trend using AdRoll’s suite of online marketing tools without needing to be a digital marketing expert.

Partnering with BigCommerce, a leading cloud eCommerce platform that helps merchants to create and scale an online business, brands will be able to generate dynamic ads aligned to their customers’ journeys and path to purchase. Merchants can use AdRoll to recommend products through online ads and ad retargeting, promote their eCommerce stores across multiple channels, and increase customer discovery and segmentation.

AdRoll’s partnership with Yotpo, a leading commerce marketing cloud for reviews, visual marketing, loyalty and referrals, includes an integration that uses artificial intelligence (AI) to automatically match product images with star ratings and positive reviews for display ads. Customers who leveraged the AdRoll and Yotpo integration for AI-driven ad creative for the web and Google Display Network saw a 3x increase in CTRs.

Increase revenue and sales 

Scott Gifis, President of AdRoll stated, “Adding BigCommerce and Yotpo to our growing list of eCommerce integrations helps us reach even more ambitious DTC companies. We each serve merchants that aim to grow by better reaching and serving their customers. To do this, brands and marketers must have a better understanding of the customer journey. We have the tools and data to get that understanding, so they can focus on boosting revenue.”

“We often hear about backlash towards advertising, but today’s customers are actually not opposed to being advertised to so long as it is relevant and targeted to their needs,” said Russell Klein, Chief Development Officer at BigCommerce. “With AdRoll, BigCommerce merchants can now provide their customers a better buying experience by recommending products based on past browsing behavior. More than that, the tool unlocks a robust set of advertising features like automated audience creation and conversion tracking, giving merchants an easier way to effectively grow their business.”