Do you wish to take your social media presence to the next level? If yes, then creating captivating video content will help you a lot. In the present, video holds the power to tell compelling stories and engage audiences. But where do you start to ensure your videos stand out in a sea of digital content? If you are going through related confusion, then worry no more!
Here, we will come up with expert tips that you can follow to elevate your social media video creation journey. So, it is suggested to go through this blog post from the start to the end, before you choose social media marketing services. Now, let’s get into a detailed discussion:
What are the best social media video tips for increasing engagement?
If you plan to launch a successful video marketing strategy, following certain tips will help you get more engagement from your videos. Here, we will discuss those tips that every brand or creator should essentially keep in mind at the time of creating social media feed video content:
Tip 1. Capture High-Definition Video
With the increasing prevalence of video content on social media, consumers and platforms currently demand top-notch content. Certain platforms, like Instagram, impose restrictions on their users from posting low-quality videos. You should essentially stick to the following points to maintain superior video quality:
- Consider using a suitable light source, like a bright window from where a lot of natural light comes in, or invest in an affordable ring light to ensure brighter and clearer images.
- Recording audio in a quiet room with good acoustics is suggested. You would be able to achieve this by utilizing furniture and soft objects in the room, which will help absorb sound and eliminate echoes.
- While shooting social media videos, employ a stand, tripod, and even a stack of books to keep your phone or camera stable. It will prevent any shaky footage.
- If you are filming with your smartphone, all you need to do is clean the lens.
- Use editing tools that are available on Android and iPhone devices to make any adjustments if you are shooting with your phone.
Verify the platform’s compatibility with the video file format to ensure the highest quality video output. Approaching a reputed PPC company Sydney, which is inclined towards offering professional PPC services, will help your videos perform well.
Tip 2# Come up With a Structure
Do you know that the most successful social media marketing videos follow a simple structure? The best part is that you can easily achieve this by grouping and limiting your video to three distinct parts: the beginning, middle, and end. So, it means that by implementing a structure, you would be able to increase the likelihood of viewers engaging in discussions, leaving comments, or sharing the video with their followers.
Tip 3. Begin by Creating a Powerful Hook
The first few seconds of your video hold the opportunity for you to capture viewers’ attention. If you fail to captivate your audience in the first few seconds, then there is a higher chance that they will stop watching your video. So, it is suggested that you add a powerful hook to the video content that you share on social media platforms. It is considered the most effective way to catch viewers’ attention and boost engagement.
As a part of it, you should focus on adding a solid opening that leads to your video’s topic. You can begin with a key takeaway or an exciting question. In this regard, you should ensure your video hook is concise and direct, as it will encourage viewers to keep watching. To get a good idea about this, you can look at successful video marketers and pay close attention to the hooks they generally use to capture the audience’s attention on social media. In this regard, you can contact an agency dedicated to offering best-in-class social media marketing or PPC services.
Tip 4. Incorporate Subtitles and Text Elements
Subtitles tend to play a pivotal role in making sure that your video content remains engaging and accessible across different scenarios, which include the following:
- At the time of catering to audiences who are dealing with a hearing impairment.
- The native language of your audience is different from yours, and they lack proper listening skills.
- In public places, where viewers do not have access to speakerphones, headsets, and headphones.
Although there are social media platforms such as IGTV, Facebook, and YouTube that can automatically generate subtitles, you must do it manually in the case of Instagram Reels. Even if your video only includes background music, you can consider incorporating text content to provide viewers with more meaning and persuade them to follow your video. To maintain consistent branding across your social media feed video content, you should use the same font, style, and colors for each post. To get the best outcomes, you can choose the best social media marketing services that cater to your unique objectives.Â
Tip 5. Establish a Presence in Your Videos
Your presence on social media and video content can considerably impact your engagement rate. With this, you can build trust with your audience by encouraging interaction, especially through likes, comments, and shares. In this regard, your main focus should be to be creative with your video content ideas.
Whenever you showcase yourself, people are most likely to perceive your brand as more personable. They no longer come across commercials that make them think your company lacks a personal voice. Thus, it will allow your customers to form better relationships with your brand. They will prefer staying in touch with you for a longer time. To learn more, it is high time to contact a recognized agency offering the best PPC services or SEO services in Australia.
Tip 6. Infuse Some Fun Elements into Your Content
It is something that most businesses often overlook. People always crave content that evokes laughter, brings a smile to their faces, and fosters a sense of connection. Storytelling and human interaction are vital, as these help video content resonate, allowing you to develop compelling videos.
But, you should make sure to share video content that is not solely related to your business. It necessitates more effort to ensure that it is pertinent to your audience. Bringing up only product videos is not at all suggested. Instead, you should be as creative as possible in your choice of subjects for recording and production. Choose an SEO service in Australia if you need any related assistance.
Tip 7. Ensure Your Videos are Mobile Responsive
Social networking platforms always emphasize mobile experiences, so you should ensure that your videos are mobile-responsive. For instance, Instagram makes it tough for regular users to upload content to their desktop version unless they use Instagram’s management services.
So, failing to optimize videos for mobile devices is a big mistake. If your content is tailored only for horizontal viewing and not square format, then it will fail to capture the attention of your mobile-centric audience. All in all, focusing on this aspect is extremely important as most of your audience employs their phones for checking social media.
Final Thoughts
Thus, video content for social media is considered a robust means of spreading your brand story and delivering value to your audience. However, it can take time to come up with optimal viewing conditions. But, by sticking to your ideal video sizes and social strategy, you will be able to achieve your desired objectives. If you are having any difficulties, all you need to do is get in touch with a reliable PPC company in Sydney.
Also Read: From Concept to Creation: A Guide to Launching Your Animation Business
