Say your business has a highly functional website filled with valuable and quality content, yet it is not hitting the expected SERP rankings. What could be the reason for this? Many website owners think having a top-notch website is sufficient to make them rank higher on search engines. But the truth is slightly different. Using SEO to your advantage is crucial to making your website stand out on SERPs and effortlessly attract your target audience.
However, to ensure that your website is capable of withstanding the strong winds of algorithm changes and consumer preferences, it must undergo an SEO site checkup regularly. These checkups will ensure that your website has rightly implemented SEO practices and is free from errors and other crucial factors that can cause a drop in rankings.
Here are all the reasons why regular SEO site checkups are important:
1. Keeps Your Website Healthy
For your website to rank higher on the search engine results page, it should have web pages with adequate heading tags, meta tags, and internal links pointing to a live page.
If any of these elements are missing from your website, it can become difficult for search engines to crawl the pages and find information that helps them determine whether the page is worthy of being shown to users.
With routine site checkups, you can ensure that your website is in good health and ready with information that helps visitors find what they are looking for.
2. Highlights Website Optimization Needs
An SEO site checkup analyzes the entire website to find web pages missing elements, slow loading speeds, or crawl errors. Correcting these parameters is crucial as they significantly hamper your website’s discoverability.
Optimizing your website consistently also helps significantly improve user experience and overall website performance. By optimizing the website, you can reduce bounce rates and improve search rankings while keeping your customers hooked on what you have to say.
Additionally, as user experience is a highly regarded ranking factor by search engines, optimizing it will have significant results. An optimized website effortlessly attracts visitors and keeps them engaged for a considerable time, allowing website copy to do the trick.
3. Strengthens Backlink Profile
Backlinks are the links a website gets from another high domain authority or a credible website. However, there’s always a risk that your website could be acting as a backlink to a spammy or malicious website with extremely low value in the eyes of search engine bots.
As a result, your website’s rankings can drop, denting your brand’s reputation. With regular site checkups, you can ensure there are no harmful backlinks to your website.
If you find malicious links, you can request them removed by submitting a file of all the links you want removed to the Google Disavow Tool. For this, you will be required to find the disavow report in the backlink audit tool.
Once your website is free from low-quality backlinks, you can create a versatile and effective backlink strategy that covers a wide range of high-DA websites for backlinks. As these links tell search engines that you are a reliable source of information, having them is a must for better SERP rankings.
4. Aligns With Algorithm Updates
Algorithm updates are an effective way for search engines to improve their search quality and security. In terms of SEO, these algorithm updates can be a tight wind for many websites as there’s always a risk that they may end up losing their current rankings.
Although there’s always the possibility of the update resulting in better rankings, however, there’s also an underlying risk that the update just might not work out in your favor. Keeping your website optimized will ensure the algorithm updates do not make your website hit rock bottom.
Moreover, as most updates are to improve search and user experience, a website that already focuses on these parameters will find it easier to curate content that aligns with new objectives and regain its position on SERP.
5. Optimizes Website for MobileÂ
The number of people who use their smartphones to access the internet has increased dramatically in the last decade. Gone are the days when people would spend time on their computers to find what they needed before heading out. Today, anyone can find what they want within a few clicks.
Given this, not optimizing your website for mobiles can be a major setback. Not only will it be challenging for your target audience to learn about your products and services, but it will also significantly lower accessibility. Site checkups ensure your website meets current mobile optimization standards and can fit screens of all sizes.
Bottom Line
Even if your website has content that offers people the information and value they need, without adequate SEO, it can become a challenge to get your website in front of people who are looking for you. With regular SEO site checkups, you can ensure all issues on your website have been resolved and that it is crawl-friendly.
