The partnership will help retailers engage with their local consumers, deliver meaningful content, and drive their business
Promoboxx announced its partnership with Petcurean, a Canadian company that creates premium-quality pet food recipes. Through this partnership, Promoboxx and Petcurean will work together to support pet care retailers with brand-approved content that reaches local consumers and provides measurable business results.
Digital marketing support
Petcurean will use the Promoboxx platform to increase sell-through by leveraging the emotional bonds between pets and pet parents, as well as the pet nutrition expertise consumers seek from retailers. The engagement Promoboxx provides between brand and retailer provides retailers with much-needed marketing support that delivers measurable results. This support helps them establish and grow online marketing channels to connect meaningfully with their customers and drive them in-store with compelling content.
Petcurean will load the Promoboxx platform with pre-approved campaign assets and invite retailers to participate. Those retailers then use Promoboxx to connect their social, email, mobile, web marketing channels to the Promoboxx platform, and customize campaign content for their local markets. Then Promoboxx automatically launches and manages the campaigns via the appropriate digital channels and generates detailed campaign performance analytics for both the brands and their retailers.
Ernie Cormier, CEO and President at Promoboxx stated, “Petcurean believes in, invests in, and truly supports their local retail partners. Promoboxx shares these values, and we are proud to partner with Petcurean and their retailer network to increase consumer engagement and drive better business results. We support brands and their local retailers so they can better communicate with their consumers, grow their businesses, and create more authentic experiences.”
Annabelle Immega, Trade Marketing Manager at Petcurean stated, “Our new partnership with Promoboxx is an exciting development in our ongoing efforts to support our independent pet specialty retail partners and be thought leaders in pet specialty marketing. Promoboxx offers us a unique opportunity to efficiently deliver well-crafted campaigns directly to retailers while providing busy independent businesses with valuable strategic and technical support to optimize their digital marketing efforts.”