MoviePass and its parent company, Helios and Matheson Analytics said that they acquired the cinema service Moviefone from AOL parent company Oath.
MoviePass is a subscription-based movie service. For a monthly fee, subscribers can watch up to one film per day in participating movie theaters.
Founded in 1989 as a telecom service, Moviefone – similar to Fandango – now offers online movie show times and tickets, trailers, TV schedules, streaming information, cast and crew interviews and photo galleries. Editorial coverage includes entertainment news, trailers and clips, red-carpet coverage and celebrity features.
Reach further into multiple Hollywood touchpoints
CEO of MoviePass Mitch Lowe said that this natural alignment will help them grow their subscriber base significantly and expand their marketing and advertising platform for theirr studio and brand partners. Moviefone has been a go-to resource for entertainment enthusiasts for years, and they are excited to bolster its presence and bring this iconic platform into the entertainment ecosystem of the future.
VP, business development at MoviePass, Khalid Itum said that this investment in digital content expands MoviePass’ reach further into multiple Hollywood touchpoints. They believe that the acquisition will allow them to connect studios and brands with potential new subscribers, capture their attention, and convert them into paying subscribers. Moviefone will also allow them to provide relevant and appealing content to moviegoers while simultaneously increasing the value of the Moviefone brand.
