McDonald’s is flipping its logo on all digital channels to celebrate International Women’s Day on Thursday. In Lynwood, California it has turned its iconic sign upside down.
This change was made in “celebration of women everywhere.”
Chief Diversity Officer of McDonald’s Wendy Lewis said that in the celebration of women everywhere and for the first time in McDonald’s brand history, they have flipped their iconic arches for International Women’s Day in honour of the extraordinary accomplishments of women everywhere and especially in their restaurants. From restaurant crew and management to their C-suite of senior leadership, women play invaluable roles at all levels, and together with their independent franchise owners, they’re committed to their success.
‘W’ for Wonder Women
In recent years, companies have started using International Women’s Day to broadcast their views on gender equality.
They love seeing businesses step up to honour everything women have accomplished over the years. Flipping those iconic McDonald’s arches is a unique and eye-grabbing way to do that. Plus, the “W” shape of the new logo makes us think of favourite DC superhero “Wonder Women”.
McDonald’s will also have special packaging, hats, and crew shirts at 100 locations throughout the country on International Women’s Day. The corporation will turn its logo upside down on its social media accounts, including Twitter and Instagram for a day.