The Madison Square Garden Company and PepsiCo held a special press event to announce a new, multifaceted partnership, making the beverage and food company one of MSG’s official signature marketing partners, beginning Sept. 1, 2018.
Expansion of market
The partnership will give PepsiCo and its brands a broad presence and affiliation with MSG’s marquee assets. PepsiCo’s exclusive marketing rights to MSG properties will include mobile, TV and digital assets, in-venue signage, as well as the right to create retail promotional opportunities at external points of sale. The partnership’s lead brands, Pepsi and Mtn Dew, will create high-profile consumer activations and once-in-a-lifetime sports, music and entertainment experiences for fans, including unique integrations with the New York Knicks, the New York Rangers and the Christmas Spectacular Starring the Radio City Rockettes. In addition, PepsiCo will have a strong presence on MSG Networks across live game coverage of the Knicks and the Rangers, as well as other programming and content.
Executive Chairman and Chief Executive Officer of The Madison Square Garden Company, James Dolan said that they are pleased to welcome PepsiCo to The Madison Square Garden Company. Both MSG and PepsiCo have built a collection of world-renowned brands, and have a passion for bringing people together through unforgettable live experiences. They are confident that this partnership will benefit their customers, as well as both their businesses.
Chairman and Chief Executive Officer of PepsiCo, Indra Nooyi said that they are honored to join the MSG family and partner with this truly extraordinary organization. This historic partnership brings two iconic New York companies together and builds on PepsiCo’s strong presence in New York City and beyond. They are looking forward to collaborating throughout all MSG properties to bring consumers once-in-a-lifetime opportunities and to redefining fan experiences across music, sports, entertainment and gaming.