Kiip collaborates with Qwil in ongoing effort to accelerate mobile app publisher payments.
Kiip, a leading mobile marketing and monetization platform, has collaborated with fintech startup Qwil, a global payments and liquidity platform for the digital media industry, gig economy and SMB vendors. The collaboration marks the first time Qwil has worked directly with an ad network platform, and Kiip publisher partners Sweatcoin and Bluee are already benefiting from the on-demand access to accrued earnings.
Kiip’s advertising solution is deployed by more than 10,000 apps and uses anonymous, event-level data points to connect brand advertisers with consumers during moments that matter to them. Meanwhile, Qwil’s App Economy liquidity solution addresses the long payment delays that plague the mobile and ad tech industries by offering on-demand payouts of accrued app store and ad network earnings, as well as flexible financing geared at app and game publishers looking for additional short-term capital to rapidly reinvest into user acquisition channels.
Qwil is a leading fintech company and provider of a global payments and liquidity platform for the digital media industry, gig economy, and SMB vendors. Qwil enables companies and marketplaces to access on-demand liquidity and offer streamlined payments to their independent contractor workforce across the globe.
In addition to the App Economy solution, Qwil’s payment infrastructure helps Kiip with global payment processing and on-demand payouts, avoiding the cash flow gaps that often arise from long advertiser/brand payment collection times.
“The digital advertising industry is disappointingly opaque, with several go-betweens slowing down the flow of dollars from brand buyer to app developer,” said Brian Wong, CEO and founder of Kiip. “There’s absolutely no reason for it to be this way, which is why part of Kiip’s mission is to ensure an optimal experience for every stakeholder in the mobile ad experience. Our recent blockchain-backed product launches have sought to resolve discrepancies and inject transparency into the mobile ad ecosystem. This partnership with Qwil goes one step further, accelerating the payment timeline to ensure our app partners can continue to grow.”