guide to selling your home

A modern-day guide to selling your home at the listing price

Follow Us:

Have you finally made up your mind to sell your home? Perhaps you are upgrading to a bigger space, relocating for work, or downsizing for retirement life. Whatever the reason, selling a home is a major milestone.

However, achieving the asking price is far from easy, particularly in challenging markets like Memphis. Recent trends show that home prices in Memphis have declined, with properties receiving an average of just two offers and typically selling within 43 days. 

In such a competitive market, selling a home at the desired price requires meticulous planning and execution. Leveraging modern-day tools and strategies can help homeowners achieve this goal.

Here are some ways to help you sell your home at the asking price.

1. Boosting Curb Appeal

Do you want your potential buyers to fall in love with your home the moment they lay eyes on it? Then, it’s time to elevate your home’s curb appeal, which can significantly impact a buyer’s perception and willingness to meet the asking price.

All it takes are some simple steps to make your home stand out. Consider trimming bushes, mowing your lawn, and planting colorful flowers. These minor upgrades can make a big difference. Consider power washing the driveway and walkways to give the property a fresh, clean look. 

2. Roof Repairs or Replacement 

The exterior condition of a home goes beyond just aesthetics. In Memphis, where summers are hot and winters are cold and wet, having a sturdy and visually appealing roof is essential. A well-maintained roof not only protects the home from the elements but also enhances its overall look.

Homeowners should consider partnering with local roofers in Memphis for inspections and necessary repairs or upgrades. A new roof or even minor repairs can boost the home’s value and appeal. Local roofers are familiar with the specific challenges posed by Memphis’s climate and can recommend the best materials and solutions.

3. Modern Staging Techniques

Staging a home can make a huge difference in how quickly it sells and at what price. If you really want to stage your home professionally, you’ll have to put in more than just a bit of an effort. Start by arranging some furniture in a way that puts the best features of your home in the spotlight. 

Modern staging techniques include virtual staging, where digital images of furniture and décor are added to photos of empty rooms. This is particularly useful for online listings, as it helps buyers visualize the space better. In-person staging can also be enhanced with trendy, minimalist furniture and décor that appeals to a broad range of tastes.

4. High-Quality Photography and Videography

In today’s digital age, the majority of home buyers start their search online. High-quality photography and videography are essential to make a home stand out in online listings. Professional photographers know how to capture the best angles and lighting to make each room look its best.

In addition to standard photos, incorporating drone footage can provide stunning aerial views of the property and its surroundings. Virtual tours are another powerful tool, allowing potential buyers to explore the home in detail from the comfort of their own devices. These techniques can attract more interest and increase the likelihood of receiving offers at the asking price.

5. Smart Home Upgrades

Buyers are getting smarter, and so should your home. These upgrades can set a home apart from others on the market and justify a higher asking price. Common smart home features include smart thermostats, security systems, and lighting.

Smart thermostats, for example, offer energy efficiency and convenience, allowing homeowners to control the temperature remotely. Smart security systems provide peace of mind with features like remote monitoring and alerts. Smart lighting can enhance the ambiance of a home and can be controlled via smartphone or voice commands. Highlighting these features in the home’s listing can attract tech-savvy buyers willing to pay a premium for modern conveniences.

6. Utilizing Social Media and Online Listings

In the digital age, a strong online presence is critical for selling a home at the asking price. Social media platforms like Instagram and Facebook, as well as specialized real estate sites like Zillow, are invaluable tools for reaching a wide audience. Creating eye-catching posts and advertisements showcasing your home’s best features can attract potential buyers.

Virtual open houses and live tours are increasingly popular, allowing prospective buyers to view the property from anywhere. Engaging content, such as behind-the-scenes videos and Q&A sessions, can generate interest and prompt more inquiries. Utilizing targeted ads on social media can also reach specific demographics, increasing the likelihood of finding the right buyer.

7. Flexible Showing Schedules

Making your home accessible for showings at various times can accommodate the schedules of potential buyers and increase the chances of selling quickly. A flexible showing schedule demonstrates your willingness to accommodate serious buyers, enhancing their overall experience.

Maintaining a clean and presentable home at all times is essential for spontaneous showings. Using lockboxes and digital scheduling tools can make it easier for real estate agents to arrange viewings without constant coordination. This flexibility can lead to more frequent and convenient showings, increasing the likelihood of a timely sale at the desired price.

8. Highlighting Unique Features

Every home has unique features that can set it apart from others on the market. Identifying and emphasizing these aspects can make your property more attractive to buyers. Whether it’s a custom kitchen, a beautifully landscaped backyard, or energy-efficient upgrades, highlighting these features in your listings can create a compelling narrative.

Creating detailed and appealing property descriptions is crucial. High-quality copywriting can capture the essence of your home and convey its unique selling points effectively. If necessary, hiring a professional copywriter can ensure that your property description is both engaging and persuasive, increasing buyer interest and the likelihood of achieving the asking price.

9. Partnering with a Real Estate Agent

Here’s the easiest and most effective way to increase your chances of selling your home at the asking price: hire a real estate agent. Agents bring valuable expertise, market knowledge, and negotiation skills to the table. They can provide a comprehensive marketing plan tailored to your property and leverage their network to reach potential buyers.

A good agent will not only help price your home correctly but also guide you through the entire selling process, from staging and marketing to negotiations and closing.


In today’s competitive real estate market, especially in cities like Memphis, achieving the asking price for your home requires more than just listing it on the market. It demands a blend of innovation, attention to detail, and strategic planning. By embracing modern tools and techniques, homeowners can position their properties more effectively, capturing the interest of discerning buyers. With the right strategies, homeowners can achieve their financial goals and move forward confidently to their next chapter. In a world where first impressions and digital presence are paramount, taking these extra steps can make all the difference.

Also Read: 5 Reasons Your Home Isn’t Selling



Subscribe To Our Newsletter

Get updates and learn from the best

Scroll to Top

Hire Us To Spread Your Content

Fill this form and we will call you.