Google recently released a Q&A video-based app called as Cameos on the App Store. Cameos let celebrities to record vertical full-screen video. The celebrities can give the answers to the most asked questions on Google.
Specially designed for musicians, athletes, and other celebrities, Cameos enables them to choose from a set of common Google questions and give answers to them by recording short videos whenever they want. These videos will be available at the top of related search results.
The App Store description of Cameos states, “Record video answers to the most asked questions on Google and then post them right to Google. Now, when people search for you, they’ll get answers directly from you.”
The organization has been trying different things with this idea for quite a while, as vertical full-screen video apps are getting popular worldwide. Despite the fact that the iOS application was recently released, this isn’t a new area for Google, because the company previously worked and launched a video communication app, Google Duo, which has more than 500 million of downloads on Google Play Store.
Similarities with Instagram and Snapchat
A short video with celebrities talking may appear to be more similar to Snapchat or Instagram story feeds, however, Google is trying different things with various customizations to the user interface. This service is similar to the Instagram’s recently launched Q&A feature, having a question widget added to the Instagram story. The celebrities can select the questions they want to respond to, and post the replies publicly to their Instagram story.
Last year, Google launched AMP stories app, which focuses on visual storytelling related to celebrities. The AMP story format is a recent addition to the AMP Project that provides content publishers with a mobile-focused format for delivering news and information as visually rich, tap-through stories.