The software market offers many solutions for collecting and processing marketing information. Working with huge amounts of data is much easier thanks to properly selected tools. Call tracking service helps business owners, marketers, and sales managers set up effective client interactions.
In this article, we will talk about the most effective strategies for tracking calls and the key features of this software. We will also tell you how to choose the best call-tracking services for your business.
Why Is Call Tracking Necessary for Business?
Before you make an informed decision about integrating additional software into your advertising activities, you need to understand what call tracking is. Essentially, it’s a program that allows you to assign a unique number to each marketing campaign and customer communication channel. It also records conversations, captures all relevant information, and generates reporting.
According to a LinkedIn survey, 85% of sales executives and marketers believe sales and marketing must be aligned to increase business profitability. Call tracking programs easily integrate with lead management systems, CRM, and other tools. This creates a cohesive environment for efficient collaboration among call center staff, sales departments, and advertising staff.
As a result, you gain a comprehensive view of your company’s interaction with potential and existing customers. Additionally, thorough analytics help identify the most effective communication channels, advertising platforms, service issues, lead management, and more. Unleash the growth potential of your own company by utilizing the best call-tracking strategies.
Top Call Tracking Strategies to Make Your Business More Profitable
Call tracking is a great way to strengthen your marketing campaign. Assigning a unique number to each advertising source provides insights into where your customers primarily come from. Additionally, these systems provide information about call volumes, reasons for calls, call dates, call durations, customer locations, and demographic data. This allows you to streamline internal processes, improve service levels, scale your business, and promote your products.
Next, let’s explore effective strategies you can use to achieve success.
Focus on Key Features
Before implementing a new solution, it’s crucial to prioritize the features that are essential for achieving your business goals. Using multiple options simultaneously will deliver more productive results. Start by focusing on the core capabilities of tracking software:
- Call Recording. This feature lets you record, save, playback, and analyze all conversations between your operators and customers. You can use the information to improve service, targeting, and retargeting. Recordings also help you monitor the performance of your call center employees and identify gaps in communication with customers. Audio materials become a good training tool. Also, files with conversations allow you to track the moods and motives of customers’ calls. This way, you set up a personalized service and increase audience engagement.
- Dynamic number insertion (DNI). This feature is the foundation of call tracking. It involves assigning unique numbers to different customer attraction sources, allowing you to identify the most effective marketing channels. With DNI, you gather analytics that you can use to segment customers, track call conversions, and qualify leads.
- Caller’s Journey. This feature helps identify touchpoints between your brand and the customer, tracking the history of interactions and the outcomes of conversations. You get data that shows where the customer came from, whether they made a purchase, and their satisfaction with the service. Analyzing and applying this information to subsequent advertising campaigns improves marketing ROI and boosts sales.
- Call Log. It is essential for capturing data about incoming calls, including duration, date, source, and campaign. The log also displays information about the caller, such as their name, age, gender, and location. By studying the data you receive, you will get to know your target audience better and adjust your advertising messages. This attracts more high-quality leads, ultimately positively impacting conversion optimization.
Combining Marketing and Sales
Call tracking software provides a wealth of information for marketers and salespeople alike. It acts as a bridge between advertising and transaction volume. With the tracking features, you improve your advertising campaigns, bringing in more potential customers.
For example, call recording lets your agents get customers to purchase or take targeted action faster. And using a call recording service combined with lead management software gives your marketers all the data they need to attract leads.
Using Local Numbers
Local numbers serve as an effective tool to enhance customer trust. Usually, customers, in most cases, tend to pick up the phone more often when they see a number with a local code. You can increase the number of call conversions and attract more customers to your brand. The advantages of using local numbers include:
- No long-distance call charges, which can deter potential customers.
- Increasing loyalty to the business through the purchase of a local number.
- Increasing the number of incoming calls received by your company.
You improve your call-tracking strategy by using a unique local number for each service area. This approach benefits companies operating within a single country and brands worldwide.
Implementing IVR menus
Interactive Voice Response (IVR) is a pre-recorded voice message system played by an answering machine. It also performs the function of routing calls by transmitting the keys on the phone during a conversation with the client.
According to a study by Clutch, approximately 72% of people frequently or always opt to speak to a live operator after listening to an IVR menu.
Call tracking advantages include the fact that the program offers the collection of keywords for forming text menus and monitoring the productivity of autoresponders. Based on the most frequent customer requests and recordings of live conversations, you will form the most natural speech. Thus, you can remove some of the load on the operators and redirect subscribers to the right specialist more accurately.
This strategy saves resources on hiring additional call center employees and speeds up the fulfillment of customer requests.
How to Choose The Best Call Tracking Service?
Given the variety of software solutions, it can be difficult to choose. For example, some providers offer products that combine number assignment and lead management sales software. But integrated services can be more expensive. Consider this when budgeting for new promotional strategies.
Stick to the following tips:
- Compare. Find several companies and compare their offers.
- Match. Pick the right software for your specific business goals and needs.
- Analyze. Research pricing and additional features to choose a provider that fits your budget.
- Talk. Contact a call tracking company directly for guidance and to find out the ins and outs of integrating new software with your systems.
Are You Ready to Use Cutting-Edge Technology for Promotion?
Call tracking as a marketing strategy provides forward-looking development for companies regardless of size. Thanks to its broad functionality, integrations with other systems, and ease of use, it helps increase marketing ROI and generate more revenue.
As you seek to unlock the potential of your business, pay attention to live calls and their tracking. By focusing on these analytics, you’ll better understand your customers’ interests, pains, and needs and optimize the performance of your agents. All of this will allow you to create effective advertising campaigns that will attract more customers and increase sales.
Also Read: Innovative billing strategies: What you can do to ensure your clients pay you on time
