Apple and Salesforce have recently announced to enter a strategic partnership that brings together the finest Customer Relationship Management platform in iOS, the world’s most advanced mobile operating system, enabling powerful new mobile apps for business.
The new partnership looks forward to transforming the way companies do business. Salesforce is redesigning its app to embrace the native mobile platform with exclusive new features on iOS. Apple will allow Salesforce to apply the iPhone maker’s features such as its Siri voice assistant deeper into Salesforce’s own mobile apps Saleforce apps are widely applied in the sales and marketing industries.
Tim Cook, Apple’s CEO, stated, “We’re excited to work with Salesforce and that their industry-leading CRM will embrace native iOS and deliver exclusive new features on iPhone and iPad.”
Apple and Salesforce are in process of developing the first Salesforce Mobile Software Developer’s Kit (SDK), optimized for Swift, Apple’s intuitive modern programming language. The SDK would allow businesses and developers to create and deploy apps for iPhone and iPad on the Salesforce Lightning Platform, adding plenty of iOS apps for business on the App Store.
Salesforce’ first learning app on iOS
Salesforce is also launching the first-ever version of its Trailhead online learning mobile app on iOS, allowing much smoother integration with iPhone and iPad devices. The Mobile SDK will be available by the end of the year 2018, and the redesigned Salesforce Mobile App and Trailhead Mobile App both launching in 2019.
The prime approach of this strategic partnership
The initial purpose is of the tie-up is to produce Salesforce iOS apps and make them available for business. The partnership aims to empower Salesforce developers to put their hand on iOS.
One of the major goals of this strategic partnership is to accelerate developer’s learning and career growth. Apple and Salesforce believe strongly in the democratization of technology and empowering developers—from any educational level or background—to learn skills for the trending and upcoming jobs. Reportedly, Apple is launching a new Get Started with iOS App Development Trail that will teach anyone how to build native iOS apps in Xcode with Swift.
Apple and Salesforce, both have a gigantic network of third-party software developers. About 20 million developers deploy software for Apple devices, most of them focused on the consumer, while Salesforce has about 5 million developers who focus into its back-end systems to build applications for business – a market that Apple has been expanding into through deals with International Business Machines, Cisco Systems, and Accenture.